Electric Cars and the growing competition

High competitiveness in
the Electronic Vehicle
market for Tesla
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Electric Cars and the growing
competition
 The automotive market is facing a profound
technology-driven transformation in the
recent years and some of the major
implications lies in terms of marketing
 Electric cars have always been a topic of
discussion for almost a decade.
 Tesla is not the only game in town now in
the field of electric vehicle market
(Karvonen et al., 2016)
 Its three major competitors in the same
sector of electric vehicles - Fiat Chrysler,
General Motors and Ford.

The abilities of the rivalries of Tesla for
producing the electric cars at the scale could
chip into the chunk of Tesla of the electric
vehicle market
 There is a growing demand for electric
cars in the present world.
 For higher-end models from Mercedes and
Porsche coming to the market by the end
of 2019 (Rezvani, Jansson & Bodin, 2015)
 At the lower end market, Volkswagen is
releasing a new electric model that is
starting from the price range of 27,000$
 Many of the established players in the
industry like Audi and Mercedes are
proceeding with good deal of caution
(Bjerkan, Nørbech & Nordtømme, 2016).

EVs (electric vehicles) can have better
performance for the environment and the
industry.
 Safer, cleaner and simpler electric
vehicles now span the categories that
range from rickshaws and two-
wheelers to the mining vehicles and
cars and the fleets of vans and buses.
 An increasing number of consumers,
car manufacturers and the
government agencies present across
the globe believe that the EVs (electric
vehicles) can have better performance
for the environment and the industry
(Langbroek, Franklin & Susilo, 2016)