Entrepreneurship and Small Business Management PDF

Higher National Certificate/Diploma in Business
Assignment Brief
Student name/ ID Number Ritik Garodia
Unit Number and Title 9 Entrepreneurship and Small Business Management
Academic Year 2018-19
Unit Tutor Ms. Meher Patel
Assignment title Entrepreneurial Ventures & Exploration of the
Entrepreneurial Mindset
Issue Date 04/04/19
Submission Date 10/07/19
IV Name & Date Ms. Shreya Kanjariya – 15/07/19
Submission Format:
Task 1( LO1, LO2,LO3 & LO4)
The submission in the form of an individual written report to small businesses. You are required
to make use of headings, paragraphs, subsections and illustrations as appropriate and all work
must be supported with research and referenced using the Harvard referencing system. Please
also provide a bibliography using the Harvard referencing system. The recommended word limit
is 6,500–7,000 words, although you will not be penalized for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Explore and illustrate the range of venture types that might be considered entrepreneurial.
LO2 Assess the impact of small businesses on the economy.
LO3 Determine and assess the key aspects of an entrepreneurial mindset.
LO4 Examine the different environments that foster or hinder entrepreneurship.
Assignment Brief and Guidance:
Task 1 (LO1 & LO2)
You currently work for a consultancy firm that provides advice and market intelligence to small
businesses and entrepreneurs. You have been asked to choose one example of each type of
entrepreneurship which should be a local business. As a part of creating report, you have been
tasked for following:
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1. Examine different types of entrepreneurial ventures and how they are related to the
typology of entrepreneurship.
2. Explore the similarities and differences between entrepreneurial ventures.
3. Assess and interpret relevant data and statistics to illustrate how micro and small
businesses impact on the economy.
4. Explain the importance of small businesses and business start-ups to the growth of the
social economy.
5. Determine the characteristics traits and skills of successful entrepreneurs that differentiate
them from other business managers.
6. Assess how aspects of the entrepreneurial personally reflect entrepreneurial motivation
and Shared mindset.
7. Examine, using relevant examples, how background and experience can hinder or foster
entrepreneurship.
Grading Criteria
Learning Outcome Pass Merit Distinction
LO1 Explore and
illustrate the range of
venture types that
might be considered
entrepreneurial.
P1 Examine different
types of
entrepreneurial
ventures and explain
how they relate to the
typology of
entrepreneurship.
P2 Explore the
similarities and
differences between
entrepreneurial
ventures.
M1 Investigate a
diverse range of
entrepreneurial
ventures to
demonstrate an
understanding of
entrepreneurship in
both the public and
corporate sector.
D1 Critically examine
the scope,
development and
growth of
entrepreneurial
ventures.
LO2 Assess the
impact of small
businesses on the
economy.
P3 Interpret and
assess relevant data
and statistics to
illustrate how micro
and small businesses
impact on the
economy.
M2 Evaluate the
differences that small,
medium and large
businesses make to
the economy,
applying relevant data
and statistics.
D2 Critically examine
how small businesses
have an impact on
different levels of the
economy in a local,
regional, national and
international context.
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P4 Explain the
importance of small
businesses and
business start-ups to
the growth of the
social economy.
LO3 Determine and
assess the key aspects
of an entrepreneurial
mindset.
P5 Determine the
characteristics traits
and skills of
successful
entrepreneurs that
differentiate them
from other business
managers.
P6 Assess how
aspects of the
entrepreneurial
personally reflect
entrepreneurial
motivation and
mindset.
M3 Explore and
examine different
lines of argument
relating to
entrepreneurial
characteristics.
D3 Analyze the
characteristics traits,
skills and
motivational drivers
of successful
entrepreneurs,
supported by specific
examples.
LO4 Examine the
different
environments that
foster or hinder
entrepreneurship.
P7 Examine, using
relevant examples,
how background and
experience can hinder
or foster
entrepreneurship.
M4 Analyze the link
between
entrepreneurial
characteristics and the
influence of personal
background and
experience to specific
successful
entrepreneurs.
D4 Critically evaluate
how background and
experience influences
entrepreneurs, both
positively and
negatively, by
comparing and
contrasting examples.
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Higher Nationals RQF
STUDENT ASSESSMENT SUBMISSION AND DECLARATION
When submitting evidence for assessment, each student must sign a declaration confirming that the work is
their own.
Student name: Ritik Garodia Assessor name: Ms. Meher Patel
Issue date:
4th April 2019
Submission date:
10th July 2019
Submitted on:
10th July 2019
Programme:
Pearson BTEC HNC in Business level 4 - RQF
Unit:
Unit 9: Entrepreneurship and Small Business Management
Assignment number and title:
Entrepreneurial Ventures & Exploration of the Entrepreneurial Mindset
Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break
the rules, however innocently, may be penalised. It is your responsibility to ensure that you understand
correct referencing practices. As a university level student, you are expected to use appropriate references
throughout and keep carefully detailed notes of all your sources of materials for material you have used in
your work, including any material downloaded from the Internet. Please consult the relevant unit lecturer or
your course tutor if you need any further advice.
Student Declaration
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the
consequences of plagiarism. I understand that making a false declaration is a form of
malpractice.
Student signature: Date:
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Index:
Sr.
No.
Table of contents Page No.
1. Executive Summary. 6
2. Introduction. 7-10
3. Examine different types of entrepreneurial ventures and explain how they relate to the
typology of entrepreneurship.
11-21
4. Explore the similarities and differences between entrepreneurial ventures. 22-32
5. Interpret and assess relevant data and statistics to illustrate how micro and small
businesses impact on the economy.
33-46
6. Explain the importance of small businesses and business start-ups to the growth of the
social economy.
47-50
7. Determine the characteristics traits and skills of successful entrepreneurs that
differentiate them from other business managers.
51-60
8. Assess how aspects of the entrepreneurial personally reflect entrepreneurial
motivational mindset.
61-64
9. Examine, using relevant examples, how background and experience can hinder or
foster entrepreneurship.
65-77
10. Authors conclusion. 78
11. References/Bibliography. 79
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Executive Summary:
This report consists of different types of entrepreneurial ventures and explains how they relate to the typology
of entrepreneurship. It also explains how similarities and differences between entrepreneurial ventures. The
report contains various similarities and differences between entrepreneurial ventures and how it differentiates
them from each other. The relevant data and statistics has been illustrated how micro and small businesses have
an impact on the economy. The report determines the characteristics traits and skills of successful entrepreneurs
that differentiate them from other business managers in the same line of business. The report contains
assessment how aspects of the entrepreneurial personally reflect entrepreneurial motivational mindset. The
report contains examined results how, using relevant examples, how background and experience can hinder or
foster entrepreneurship.
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Introduction to organizations:
1. Private Entrepreneurship- Café Coffee Day. It is an Indian café chain owned by Coffee Day Global
Limited, which is a subsidiary of Coffee Day Enterprise Limited. Coffee Day serves around 1.8 billion cups
of coffee/annum across 6 nations which include, India, Malaysia, Austria(Vienna), Czech Republic, Egypt
and Nepal. In June 2010, CCD acquired Café Emporio, which was a café chain from the Czech Republic.
Café Emporio has 11 branches in Czech Republic of which 7 of them are in Prague, 1 each in Brno and
Olomouc and 2 at Freeport-Hate. Café Coffee Day is the largest coffee beans(Arabica) producer and
exporter of Asia the company grows its coffee beans on its own estate which is spread across a massive
20000 acre of agricultural land owned by C.C.D. Global Ltd. it exports to major countries such as USA,
Europe, and Japan etc.
The company was founded by Mr. V.G. Siddhartha (Chairman) in 1996. Currently the company is spread
across more than 1800+ locations around the globe and is an annual revenue of rupees 1.3 billion(US$ 190
million) and has an employee’s strength of more than 5000 globally. The company has its headquarters in
Bengaluru in the state of Karnataka, India. C.C.D. is also a producer of coffee machines, snacks, articles like
coffee mugs, thermos, bottles, cups, beverages excluding team and coffee, and etc.
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2. Corporate Entrepreneurship- Hero MotoCorp Ltd. It is a two wheeler manufacturer based in India
which is also the largesse two wheeler producer in the entire world, the company is headquartered in New
Delhi, India. The company was founded by Brijmohan Lal Munjal on 19 January, 1984. The company was
formerly known as “Hero Honda” due to the joint venture between the Honda auto and Hero MotoCorp
which was later split back to Hero after Honda exited the joint venture and Hero became a sole entity again.
The company has 5 manufacturing plants in India, Dharuhera, Gurgaon, Haridwar and Halol the total
capacity of these plants together to produce the motorcycles is 7.6million+ two wheelers/annum.
The company has 8000+ fixed employees and 14000+ temporary employees. The company has a massive
market share of 46% in the two wheeler industry in India. The exports of the company are in nations such as
Latin America, Africa, West Asia, etc. The company strives to produce fuel efficient and economic
motorcycles which will help the daily commuters who use two wheelers to reach work and back home and
move around in the city so that it doesn’t hurt the common man’s pocket and be a fuel efficient motorcycle.
Their tag line for their motorcycles is ‘Fill it - Shut it - Forget it.’
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