Challenges and Future of Sustainable Tourism: A Case Study of Hilton Hotels

This report analyses the challenges and future of sustainable tourism in Hilton Hotels. It discusses the goals, vision, past, present, and future operations of the tourism industry. The report also focuses on informing stakeholders about the challenges and problems faced by the company and the future of tourism incorporating sustainability agenda.

Foundation Year Research
Project

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
OVERVIEW..............................................................................................................................3
VISION......................................................................................................................................4
PAST OPERATIONS................................................................................................................4
PRESENT OPERATIONS.........................................................................................................4
FUTURE OPERATIONS..........................................................................................................5
CONCLUSION..........................................................................................................................6
REFRENCES.............................................................................................................................6
Books and Journal..................................................................................................................6

INTRODUCTION
Stakeholders have a significant influence in the growth of tourism. They keep track of
all social and cultural events and traditions of people from all over the world. Stakeholders
from the government and industry worked together to implement the ideas and objectives of
tourism industry. Local governments, according to stakeholders, have most essential duty for
responsible tourism and, as the most popular party, must lead some other decision makers in
that growth (Strzelecka, Boley and Strzelecka, 2017). This report is going to consider Hilton
Hotels and also going to analyse And informs that in stakeholders about the challenges and
problems and the future of tourism Incorporating sustainability agenda. Apart from this this
report also going to set the goals and visions and past, present and future operations of the
Tourism industries in order to analyse the challenges.
MAIN BODY
OVERVIEW
Hilton Worldwide Holdings Inc., originally Hilton Hotels Corporation, is an
international hospitality business based in the United States that operates and franchises a
diverse range of hotels & restaurants. Conrad Hilton started the company in May 1919, and it
is presently run by Christopher J. Nassetta. Hilton Hotels founded on 31 May 1919 in United
States and the founder of the Hilton hotel is Conrad Nicholson Hilton. This report going to
explain about the Hilton hotels and also going to inform the stakeholders about the challenges
and problems which are facing by the company and also going to explain about the future of
tourism incorporating sustainability a gender and what are the agenda which are set by the
company for the sustainable tourism in order to improve their efficiency and effectiveness
(Ng, Chia, and Ramachandran, 2017).
GOALS
 To inform the stakeholders about the challenges In context of sustainable growth and
development.
 To inform the stakeholders about the future of charisma incorporating sustainability
agenda for their organisation.
 To analyse that how tourism can support to Advance sustainable development around
the globe

VISION
The vision of the organisation are to improve the sustainable tourism around the globe
and helping the environment in order to achieve their goals and providing support to local
community and support environment because it is the key to sustainability in tourism.
PAST OPERATIONS
Hilton is dedicated to waste reduction and moving toward a circular economy. We've
committed to cutting our wastage, includes food waste, by half by 2030. Canopy by Hilton
locations provide guests with refillable water pitchers and filtered water dispensers as part of
our attempt to decrease single-use plastic. The cooks at Hilton Bali manage to a veggie patch
that gathers a wide variety of fruit and vegetables for specifically prepared dishes in
partnership with various organic produce suppliers. For VIPs and special occasions, the resort
now prepares edible vegetable paper menus, avoiding needless paper waste. The social
entrepreneurship initiative "Know Thy Neighbour" at Grains, the resort's all-day eating
restaurant, exhibits the beauty of Bali wood and china artistry for both decorating style and
back-of-house running equipment. In 2015, the team at Hilton Singapore, the very first hotel
in Asia to receive Natural Resources defense Council (MSC) and Aquaculture Stewardship
Council (ASC) Chain of Conservatorship qualifications, worked to increase awareness about
feasible seafood inside the geographic area and encourage transformation for business owners
outside of the hospitality sector (Getz, 2017). The property has also installed a community
gardens where veggies and spices are collected and included into the hotel's meals, in
additional towards its sustainable seafood initiatives. The eco-friendly gardening has a closed
- loop system water watering system that recycles and recycling and reuse rainwater,
allowing it to produce 10 times more than typical agriculture of the same size (Benckendorff,
Xiang and Sheldon, 2019).
PRESENT OPERATIONS
They're dedicated to guiding the hotel sector toward a zero-carbon economy and
lowering greenhouse emissions in accordance with climate science. They've promised to cut
our carbon output in Scope 1 and 2 by 61 percent by 2030. Hilton is happy to have been the
first large hotel business to adopt scientific-based carbon objectives that were certified by the
Science Based Targets project and linked with climate change science as well as the Paris
Agreement On climate. Single-use goods including as water bottles, utensils, laundry bags,
bathing services, and packing for guest bedroom facilities are among the most significant
waste streams discovered by Hilton. Hotels are jointly lowering the amount of trash non -

recyclable by 50 percent due to the various programmes introduced at hotels and in
collaboration with local vendors. The Hilton hotel is focusing on the Challenges which are
facing by the company in context of sustainable tourism late large energy use in greenhouse
gas emissions, Loss of biodiversity and habitat distractions, extensive water conceptions,
inappropriate waste management and treatment (Movono and Dahles, 2017). These all kind
of challenges and videos are wasted my day Hilton hotel and it is become very important for
the company to inform the other stakeholders about the videos so that they can maintain the
sustainability in an appropriate manner in order to overcome the challenges and achieve their
goals and objectives. Apart from this as sustainability is very important and critical for the
tourism management because it helps them to creating a effective environment and also
support them to improve their sustainability and provide support to their local communities in
order to get more advantages for the destination. In order to achieve that tourism suitability
ability the organisation are focusing on the three pillars of sustainable tourism that are
employing environmental friendly practices like reduce, reuse, recycle and they are
protecting cultural and natural heritage like they are re-storing storing buildings and also
saving endangered species. Apart from this the organisation is also focusing on the providing
tangible social as well as economic benefits for the local communities so that they can
achieve sustainability and improve their sustainability compatibility in the society (Han and
Hyun, 2018).
FUTURE OPERATIONS
The company Hilton hotel introduce a new strategy travel with purpose in order to
redefine and develop sustainable travel across the globe. By 2030, the organisation Hilton
Hotels wants to help increase their social impact investment and also want to decrease their
environmental footprint. In order to manage all the things the organisation is focusing on the
performance management system so that the company can evaluate, measure their reports and
their activities and can also evaluate the social impact at each of Hiltons property at
everywhere. Hilton hotel is a worldwide skill which is used to drive local economic growth
and also drive to protect human rights. The organisation is investing in the people and also
investing in the local communities so that they can decrease the effect on natural resources
through travel with purpose strategy. The major and the main strategy of the organisation is
to line with the sustainable development goals of the united nation in order to improve their
effectiveness and improve the sustainable tourism in order to achieve their goals and
objectives (Saito and Ruhanen, 2017). Apart from this the organisation is also focusing on the

stakeholders because stakeholders are very important and plays an important role in the
sustainable tourism. According to the investigation it has been analysed that stakeholders
have the most effective responsibility for the sustainable tourism development and they are
the most powerful party so it has become very important for the company to inform their
stakeholders about the challenges which are facing buy them and give them priority in order
to improve the sustainable tourism (Šegota, Mihalič and Kuščer, 2017).
CONCLUSION
From the above mentioned report it has been analysed that in order to improve the
sustainability tourism it is very important for the organisation to focusing on the challenges as
well as inform their stakeholders because stakeholders plays an important role for sustainable
tourism development as they are most powerful party and they have the role of preserving
heritage buildings and many more. Apart from this there are different kind of challenges
which are facing by the company in context of sustainable tourism towards a greenhouse gas
emissions and many more so it is become very important for the company to focusing on the
sustainability development and formulate a effective strategies like reduce, reuse, recycle so
that they can control and achieve charisma sustainability in an appropriate manner.
According to the investigation it has been analysed that there are different kind of reason
through which sustainable tourism affect the industry of hospitality and tourism. As
sustainable tourism contribute towards a balanced as well as healthy economy by introducing
tourism related employment, revenues and also enhancing the destination social, cultural,
natural and introducing the sources for the enjoyment and well-being of the visitors as well as
residents. That is why it is very important for the every organisation and hospitality industry
to focusing on the sustainable tourism in order to overcome the barriers and improve the
sustainability development.

REFRENCES
Books and Journal
Strzelecka, M., Boley, B.B. and Strzelecka, C., 2017. Empowerment and resident support for
tourism in rural Central and Eastern Europe (CEE): The case of Pomerania,
Poland. Journal of Sustainable Tourism, 25(4), pp.554-572.
Ng, S.I., Chia, K.W., Ho, J.A. and Ramachandran, S., 2017. Seeking tourism sustainability–A
case study of Tioman Island, Malaysia. Tourism Management, 58, pp.101-107.
Getz, D., 2017. Developing a framework for sustainable event cities. Event
Management, 21(5), pp.575-591.
Han, H. and Hyun, S.S., 2018. Eliciting customer green decisions related to water saving at
hotels: Impact of customer characteristics. Journal of Sustainable Tourism, 26(8),
pp.1437-1452.
Saito, H. and Ruhanen, L., 2017. Power in tourism stakeholder collaborations: Power types
and power holders. Journal of Hospitality and Tourism Management, 31, pp.189-196.
Šegota, T., Mihalič, T. and Kuščer, K., 2017. The impact of residents' informedness and
involvement on their perceptions of tourism impacts: The case of Bled. Journal of
Destination Marketing & Management, 6(3), pp.196-206.
Benckendorff, P.J., Xiang, Z. and Sheldon, P.J., 2019. Tourism information technology. Cabi.
Movono, A. and Dahles, H., 2017. Female empowerment and tourism: A focus on businesses
in a Fijian village. Asia Pacific Journal of Tourism Research, 22(6), pp.681-692.