Incorporating Sustainability Agenda for TUI: Foundation Year Research Project

Incorporating sustainability agenda for TUI
OVERVIEW OF THE CHOSEN ORGANIZATION
Thomson travel group plc was earlier being known as Hapag
Touristik Union of Preussag is one of the leading German
multinational travel and tourism organization. The company has
launched itself in the market of tourism in the year 1997 by
purchasing Hapag-Lloyd AG. The company achieved growth
through adopting different expansion strategy such as joint
ventures, acquisition and mergers all across the Europe. Presently,
TUI has its operations in more than 180 nations of the world and is
being spread into three sectors i.e. travel, hotel & resorts and cruise
ship (About TUI Group, 2021). Because of the altering
demographics of the travel and tourism industry and current
pandemic, the overall business of the company is being impacted
significantly in the last decade. Further, the firm is observing the
market and changing their policies and strategies according to the
trends and staying strong in the business. Presently, the group has
owned more than 3000 travel agencies and 280 hotels. They also
owns forty three percent stake in Hapag-Lloyd AG. The company
also possesses more than 100 aircrafts. The current revenue of the
group was decreased further in comparison to the previous year i.e.
4.7 billion Euros which was 9 billion Euros in 2019
GOALS
The short and the long term goals of the company represent
outcomes from the expected adopted strategies. The five goals of
TUI in order to become more sustainable are as follows:
 To operate fuel efficient airlines in Europe and save 20000
tons of carbon
 To engage more and more customers towards the company
 To acquire leading position as a sustainable tourism
operator across the world in the near future (Wahab and
Christopher, 2020)
 To implement sustainable practices within the operation of
the company
 To position as one of the largest travel agency of travel
experience concerning to social consciousness as well as
awareness of the environment
VISION
The main vision of Thomson travel group plc is to generate
remarkable instants for their valuable clients all throughout the
world and making their dreams come true. The key foundation of
the actions along with the attitude of the company is their vision,
values and intentions of the customers. For supporting the above
vision, TUI has some organizational values. The very first is trusted
wherein the company wants to engage its employees as well as
customers through developing reliable services and workplace and
providing consistent quality of services. The second organizational
value is unique by which the firm signifies that they will offer
services and products which are exclusively designed for the
customers and finally, the last one is inspiring (Vision & Values,
2021). This organizational value entails that efforts are being made
by the firm to motivate their employees so that better services are
offered to the clients and in regards with the customers, they
promise to offer fresh as well as effortless services to them. The
firm also want to engage their customers through desiring them to
explore the diversity of the world and novel horizons with having
knowledge of different foreign nations as well as their cultures as all
this will broaden the intellect of the people.
PAST OPERATIONS OF TUI