Travel and Tourism Introduction 2 1. 2 Current Developments in Tourism

Running Head: Travel and Tourism
Travel and Tourism

Travel and Tourism 1
Table of Contents
Introduction......................................................................................................................................2
1.......................................................................................................................................................2
Historical and current developments in tourism..........................................................................2
Different types of tourism............................................................................................................3
2.......................................................................................................................................................4
Repeat visitors of tourist destinations..........................................................................................4
3.......................................................................................................................................................7
Elements considered for developing a new destination...............................................................7
6 A’s of tourist destination...........................................................................................................8
4.......................................................................................................................................................9
Organizations involved in the ‘Tourism and supply chain’.........................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Travel and Tourism 2
Introduction
Travel and tourism has been considered as the major and crucial industry for every country.
Acceding to World Travel and Tourism Council, contribution of tourism sector is more than 10%
in the global economic output. This sector also provides various employment opportunities, thus,
1 out of every 10 jobs is in travel and tourism sector (Baker, 2014). In this report, historical and
current developments in tourism sector in UK will be covered along with the identification of
different types of tourism. In the next phase of the report, demand of tourists, tourist motivations
and tourist behaviour will be covered in relation. 6 A’s framework of tourist destination and
tourism supply chain in public, private, and voluntary sector of UK travel and tourism industry
will be discussed in the last part of the report.
1.
Historical and current developments in tourism
Thomas Cook introduced first tour package in 1841 but at the same time, railways were already
engaged in offering tour packages since 1830. After that period, major development and growth
in the travel and tourism industry was started in 1945. In mid 1950s, UK’s tour operators started
changing the characters of the travel and tourism industry to integrated activities from individual
business activities (Aldebert, Dang & Longhi, 2011).
For example, people were looking for value added services along with the accommodation and
reviewing this demand by guests, hotel industry started expanding their area of service and
today, this industry provide almost every type of service to its guests along with the basic,
luxurious and classic accommodation facilities (Xiang, Magnini & Fesenmaier, 2015).
Since 1960s, travel and tourism sector has attained high attention, development and growth.
Primary reason behind development of travel and tourism industry is the development in all
industries associated with this industry. Apart from historical developments in this industry, there
are tons of developments made in this industry. Major source of recent development in this
industry are technological advancement, increase in economic conditions, tourists behaviour, etc.
With the help of technological advancement only, lot of things have been made easier for

Travel and Tourism 3
tourists. For example: Prior to the introduction of technological factors such as internet, guests
were required to visit tour operators for taking information in relevance with excursion trips but
after introduction of internet and other aspects, people could book and compare all tour packages
as per their requirements from various tour operators. Along with this, they could also design
their trip as per their requirement by booking travel tickets, hotels, etc. over internet. This has
helped both the parties i.e. tour operators as well as travellers because tour operators could also
promote their packages over internet and through other mediums. This has increased the
reachability for travellers and this industry will grow and prosper in the same manner in future
also (Mowforth & Munt, 2015).
Different types of tourism
Special interest tourism is one of the driving factors for the development of tourism. This is due
to huge product offering in this industry which has distended a small industry. Special tourism
includes Gastronomy, wine, art, adventure, and all those tourism which relates to a special
interest. When a group of people or an individual develops interest for visiting various
destinations which are connected with certain subject is known as special tourism (Swarbrooke
& Page, 2012).
Characteristics of special tourism:
 Special tourism is counter point to mass tourism
 Meaningful experiences for tourists
 Aim of special tourism is to meeting with specific needs and interests
 It is also referred to as the niche tourism
 Special tourism includes social, educational, discovery, active, challenging, excitement,
relaxation, etc. types of excursion trips (Sigala, Christou & Gretzel, 2012).
Mass tourism is a type of tourism under which huge number of tourist visits same place, resort,
etc. for the same reason in a particular year. Mass tourism is known as the most popular form of
tourism and it is also known as the cheapest form to enjoy holidays. Tour operators use these
types of packages to attract target audience. Thomas Cook is one of the biggest tour operators in
UK and they promote mass tourism in order to generate high revenues. Under mass tourism,
every facility is being provided to the tourists and it includes travel, accommodation, sightseeing