Sustainability Challenge Faced by H&M (Hennes & Mauritz) UK Ltd

H&M Hennes
and Mauritz UK Ltd

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Identification as well as explanation of a challenge faced by the chosen organisation..............1
TASK 2............................................................................................................................................3
Identification as well as analysis of a solution for addressing the challenge determined in the
previous task faced by the selected organisation........................................................................3
TASK 3............................................................................................................................................4
Practical implementation of the solution identified for addressing the challenge faced by the
company......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Hennes & Mauritz AB, most popularly abbreviated as H&M is acknowledged to be a
well renowned multinational clothing retailer. The company is most famous for the fast fashion
clothes provided by it for all for the range of teenagers, children, men and women. As per the
reports of 2019 November, it has been analysed that this organisation carries out its operations
within the bounds of more than 80 nations with the help of more than 5100 outlets across the
globe. These stores employ a base of 130,000 individuals. This is identified as being the 2nd
biggest clothing retailer across the global periphery, with the first position being backed up by
Spanish company Inditex which is the parent entity of ZARA. The entity operates via online
mode in 35 nations.
Then current project seeks to explore the strategic positioning of an organisation taking
an example of H&M (Hennes & Mauritz) UK Ltd. Now, Hennes & Mauritz UK Limited is
mainly the dealer of apparel retail (Bonilla, 2019). However, besides clothing, it also offers
cosmetics, accessories, footwear, etc. to customers across the world. The report consist of
detailed research upon a challenge faced by the respective company. Further, it includes the
solution identified for addressing the concerned challenge. Lastly, it comprises of the manner in
which the organisation can implement the proposed solution in the entity in a practical manner.
TASK 1
Identification as well as explanation of a challenge faced by the chosen organisation
H&M (Hennes & Mauritz) UK Ltd is a well known brand within the confines of United
Kingdom owing to the extensive attention paid by the organisation to the latest market trends
along with the market considerations (Calderón Carrillo, 2019). In this regard, it has been
identified that with the passage of time, sustainability is the trend which is largely prominent
within the clothing retail sector. However, H&M (Hennes & Mauritz) UK Ltd has not been able
to successfully adapt to this in an effective manner. This acts as one of the biggest challenges
faced by the respective clothing fashion retailer over the course of time. The information and the
associated aspects concerning the sustainability challenge for H&M (Hennes & Mauritz) UK Ltd
is explored in a detailed manner as follows:-
1