Organizing a Musical Event for H&M's New Range of Products in the UK

ORGANISE ONE MUSICAL
EVENT

EXECUTIVE SUMMARY
The current report will include the details about the promotional event that will be
organized by H&M for the UK population in order to successfully launch their new range of
products in the market. The organization will organize a concert for the promotion of their
products and increasing the engagement of the customers.

INTRODUCTION
Marketing is referred as a practice which is useful for an organization in order to promote
their products in the market and gain competitive advantage in the industry. The current report
will be based on H&M which is a popular fashion brand in the UK and has a wide network in the
industry. The report will explain the details of the event that has been organized by H&M in
order to launch their new range of fashion wear for men.
MARKETING PLAN
Market Research
H&M has decided to launch their new range of fashion wear in the UK marketplace with
the help of a music event. The organization will attract potential customers by inviting a famous
artist such as Ed Sheeran to perform in the event which may be useful in order to engage more
customers towards the launch event. We will display the range of products in the musical event
for gain better recognition from the customers. A proper research may be conducted by the
business in order to increase their benefit from the event and improve their market image. The
company will analyse the different factors which are associated with the business. These aspects
may have a significant impact on the event and may incur various barriers which may not be
useful to successfully launch the products in the market.
Target Audience
The organization may target the customers of the UK region and prepare effective plans
for increasing their interest in the business. The customers from the age of 16-30 years will be
preferred as the target audience which will be aggressively targeted by the business in order to
gain competitive advantage. The company may introduce interesting practices in order to invite
the customers towards the event which will be beneficial for the management in order to increase
the quality of their output. These targeted customers will be successfully positioned by us for
increasing awareness of the event among and improving the popularity of this event (Baxter,
Flinn and Picco, 2018). This step may be one of the most important part of the targeting process
which may help the organization to gain the maximum benefit. By increasing awareness among
the customers appropriately, H&M may be able to effectively target customers and gain
competitive advantage in the industry.