Digital Marketing Campaign for H&M: Strategies and Reflection

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Campaign Objectives...................................................................................................................3
Measurement of success..............................................................................................................3
Campaign plan.............................................................................................................................4
Communication 1 : Facebook......................................................................................................4
Communication 2 : Instagram......................................................................................................4
Communication 3 : Twitter..........................................................................................................4
Communication 4 : You Tube......................................................................................................5
Communication 5 : Website.........................................................................................................5
Reflection on campaign...............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is defined as the activities which are undertaken by a business in order to
advertise their products or services in the market. It includes the complete process of delivering
the output to the ultimate customers. It is important for an organization in order to prepare an
effective image of the brand among the customers. The current portfolio will be based on the
H&M which is a popular fashion brand in the UK and provides high quality fashion wear to the
customers. The portfolio will explain the key features of the marketing campaign of H&M, the
digital communication plan and a summary reflection.
MAIN BODY
Campaign Objectives
The digital marketing campaign of H&M will include different types of promotional
strategies which is crucial in order to increase engagement of the customers towards the
products. The organization will develop better practices ion order to establish an effective
relationship between the audience and the company (Morgan and et.al., 2019). With the help of
popular social media channels and tools the organization will advertise its products to the
consumers and increase its popularity among them. H&M will look forward to increasing the
efficiency of the market campaign and increase the market share of the organization in the
fashion industry. By using these advanced techniques the organization will be able to enhance
their results and gain better recognition from the customers.
Measurement of success
The organization will monitor the response of customers towards the advertisement
campaigns conducted by the organization. It will use advanced KPIs in order to measure the
success of the campaign and what changes can be made in the current approach of the business
in order to gain the maximum benefit in the industry. H&M will target the customers who are
socially active on various digital platforms and are actively searching for fashion related posts.
The company will take the help of Big Data and Artificial Intelligence in order to evaluate the
preferences of the consumers and prepare effective strategies for targeting them effectively
(Pandey, Nayal and Rathore, 2020). These tools may be highly effective for ensuring accuracy in
the process of the campaign and may help the business top increase their quality of output in the
industry. The organization may be able to understand the customers needs with the help of these
advanced techniques as a combination of marketing methods including advertising, sales, public