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H&M Recycling for Sustainable Fashion Trends

   

Added on  2021-04-16

10 Pages2344 Words39 Views
Business Development
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Running head: H&M RECYCLINGH&M RecyclingName of the Student:Name of the University:Author Note:
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1H&M RECYCLINGBrief background about H&M clothing companyH&M, one of Sweden’s leading and most successful fashion brands has gainedrecognition for its trend-led young fashions as well as sell-out designer teamwork. Thecompany occupied a prestigious position on the Stockholm stock exchange list in 1974,whereby its name received an abbreviation of H&M, as been known in recent times. Sincethen, H&M has been evolving into a global brand and further enhancing its brand recognitionwith over 3,500 stores and responsible for delivering the latest and most unique fashiontrends across the world (H&M group, 2018). H&M being the world’s second leading retailerorganization catering in the clothing business, following Zara but surpassing Gap Inc, H&Mhas successfully established and preserved massive reliability and success across its customerbase through 67 years of its existence. The business conceptualization implemented by H&Mis “Fashion and quality at the best price.” However, the company comprises of design andpurchase department that produces the best designs and collections of H&M furtherfacilitating to serve the most trend setting clothes. However, a number of measures in recenttimes have been introduced in order secure and further enhance the quality level of theproducts and by contracting the quality standards, the company has further succeeded ineffectively evolving and increasing the numbers of its suppliers and distributors (Siegle.2013). The market share of the company has risen up to 3% in 2017 but has further lost itsposition whereby it has been affected by the advent of digital shopping supporting itsbusiness framework of introducing increased rate of physical stores. H&M encouraging Sustainable Fashion TrendsIn recent times, H&M has been putting considerable level of efforts on its CorporateSocial Responsibility, specifically associated with the environmental aspect. The company
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2H&M RECYCLINGhas been underpinning its consumer base to promote recycle, raise the usage of recycled orprocessed polyester products for production and further condensing its rate of carbonemission (H&M group, 2018). 2011 has been marked as a year for H&M where it hasinitiated its ‘Conscious Collection” that is regarded as a fashion line of clothing that isgenerated via sustainable practices such as the usage of organic cotton fabric as well asrecycled materials. It has been noted that H&M is accountable for selling contributed ordonated clothes to I: Collect, a Swiss-based reprocessed startup company whereby it is basedon producing rather than beating a product such as introduction of the voucher incentivesalong with a non-profit creating endeavor (Siegle. 2013). Furthermore, revenues areanticipated to rise towards the covering of running expenditure of H&M. The company hasbeen producing increasing number of sustainable or recycled clothing products furthermonitoring the resource level of the world (Pookulangara, Shephard & Liu, 2016). Theimmense progress in technological factors have enormously facilitated the fashion retailindustry where the fact lies to the dedication and commitment of controlling system textilesustainable at present remains a significant comment towards its customer base. H&M, inorder to inspire its buyers to grow their inclination towards environmental accountablepreferences is encouraging them to choose recycling procedures (Kant Hvass, 2014). H&M Collaboration with stakeholders to deal with challenges Over the decades, effective partnership has become increasingly significant to thecompany’s sustainable activities. It has been critical throughout this strategy as well as goal-establishing procedures and will be significant factors in order to attaining the vision of thecompany in the following years (Siegle. 2013). However, H&M has been successfullyperforming with kind of associates as well as innovators who will be able to approacheffective work which incorporates other fashion brands, international trade unions,
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