Strategic Management for H&M

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Critically analysis the H&M background in order to focusing different strategy......................3
Evaluate internal and external environment in order to increasing productivity of company....4
Examine the internal environment which organisation helps to grape market opportunities.....6
H&M using various strategy on that basis organisation choosing future strategy.....................8
CONCLUSION...............................................................................................................................9
REFERNCES.................................................................................................................................10

INTRODUCTION
Strategic management is process which most of organisation adapting effectively in order
to developing new strategies which result as enhancing profitability and productivity of
company. It includes organisation using various tools and techniques due to survive in the
market at longer period of time. It is process which organisation formulating and executing
various strategies because it helps to gaining competitive advantages. It includes developing
various strategies which result as sustainability and growth are depends on these factor. It
considered as various tools which helps to survive at market place for longer period of time as
well as these process is six-stages so organisation execute because developing brand image in
the mind of customers (Alamri, 2019). The report is about Hennes & Mauuritz which is situated
in UK and it is Swedish multinational company which dealing in clothing segment. The paper
consist organisation using various methods in order to analysed the external and internal
environment which helps to enhancing profitability and productivity of company. In addition to
this, it includes Bowman strategy model which helps to gaining competitive advantages and
developing goodwill at marketplace.
Critically analysis the H&M background in order to focusing different strategy.
Hennes & Mauuritz is one of the famous company in order to dealing in wide range of
products and services and majorly dealing in clothing segment as well as attracting large
numbers of customers. It expand their business globally which Headquarter situated in Sweden.
It includes they are dealing in variety of fashionable clothing items, cosmetic products, footwear,
home textiles and many others. It using various strategy in order to attracting large customer
segment and enhancing profitability and productivity of company. There are ample numbers of
strategy which are discussed below (Balaman, 2016).
Identify strategic position-: These are strategy which most of organisation used in order
to achieving organisation goal and objective of company. Top management plays vital role
because they formulated new strategy on the basis of analysed external and internal
environment. On the basis of these strategy organisation determined their position at marketplace
and accordingly preparing long-term and short-term goals.
Gathering information regarding customers-: These are basic function which each and
every organisation in order to conducting market research in order to gathering the information
about the customers trends, preferences and many more. It includes organisation collecting

various important information which helps to easily attracting customer and developing brand
image in the mind of customers.
Analysed external environment- : These is the important concept most of the
organisation using in order evaluating the opportunity and threat which are available in the
market so organisation accordingly preparing strategy on that basis easily gaining competitive
advantages. There are ample numbers of tools and techniques which organisation utilizing such
as PESTEL model, SWOT analysed both are important tools in order to analysed the market
condition and situation (Barca, 2017).
Developing and execution of plan-: There are ample numbers of strategy which are
formulated by organisation so they execute effectively in order to enhancing profitability and
productivity of company. H&M using these techniques in order to smoothly run business
operations and implemented task as well as activities assigned to their employees effectively.
Monitoring and controlling performance-: When organisation formulated and execute
the strategy in an company so they effectively monitored and controlled strategy which result as
check the performance of employee’s and taking corrective actions on time. In context of
company, it includes managers providing task to their employees and they are accountable for
performance.
Therefore, it includes various strategy of H&M which using in order to gaining
competitive advantages so organisation adapting different strategy effectively and efficiently
which helps to survive in the market at longer period of time.
Evaluate internal and external environment in order to increasing productivity of company.
In present scenario, technology, market condition and situation changes very fast in order
to adapting various tools and framework with the help of these organisation easily analysed
market situation (Bauman, 2018)(Denning, 2017)(Elbanna, 2016). It considered as H&M using
these tools in order to improved the performance of company and increasing effectiveness of
organisation. Most of organisation using PESTEL model in order to analysed the external
environment which are discussed below.
Political-: These is important factor which refers to include rules, regulation and policy.
It includes those policy and which imposed by government as well as Hennes & Mauuritz
adhered to followed such rules and situations so they effectively adapting in order to smooth