Impact of Change on Organizational Strategy and Operations - A Case Study of Amazon

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Analyse the impact of change on an organisation's strategy and operations........................4
TASK 2............................................................................................................................................6
P2. Ways in which external and internal divers of change affect leadership, team and
individual behaviours within a company....................................................................................6
P3. Evaluation of measures that can be taken to minimise negative impacts of change on
organisational behaviour.............................................................................................................7
M2. Apply appropriate theories and models to critically evaluate organisational response to
change.........................................................................................................................................8
D1. Conclusion and recommendations with valid justifications fro planning effectively for
change.........................................................................................................................................9
TASK 3............................................................................................................................................9
P4. Different barriers for change and monitor that how they influence leadership decision
making.........................................................................................................................................9
M3. Use force field analysis to monitor the driving and resisting forces and how they
influence decision making.........................................................................................................11
D2. Evaluation of the use of force field analysis in context of meeting organisational
objectives...................................................................................................................................11
TASK 4..........................................................................................................................................12
P5. Different leadership approaches to deal with change in a range of organisational context12
M4. Evaluate the extent to which leadership approaches can deliver effectively applying
appropriate models and frameworks.........................................................................................13
D3. Evaluation of of the effectiveness of leadership approaches and models of change
management..............................................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Leading change refers to a agglomerate undertaking within the context of human relation.
It can be a team activity coalition become alignment, alliance become high acting groups and
they work together to lead modifications. In organisational context, change is essential because
by making change within the company the management of the firm can make innovation in nits
products ad services which is curial for the growth and development of the organisation to
sustain and survive at marketplace (Al Barwani, Flores and Imig, 2018)). This assignment is
based on Amazon which is an American transnational technology organisation. This company
was founded in 21994 by Jeff Bezos and headquarters in Seattle, Washington and Arlington,
Virginia, US. This report will discuss about the comparison of change impact on a company's
strategy and operations. Further, will explain about the effect of drivers of change on the firm
and analyse that how barriers of change influence leadership decision making. Different
leadership approaches and models of change management will also describe to deal with change.
TASK 1
P1. Analyse the impact of change on an organisation's strategy and operations
Overview of Amazon- It is an American international technology firm that concentrates
on e-commerce, cloud computing, digital streaming and artificial intelligence. This organisation
was established in 1994 in Seattle Washington and the founder of this company was Jeff Bezos.
It offers its services worldwide in different nations by providing its several products and services
like Amazon fire, Amazon kindle, Amazon.com, Amazon Prime Video etc. There are 647,500
employees are making their participation in running and operating the business of the firm.
Overview of eBay- It is an American transnational e-commerce company that based in
San Jose, California. It was set up by Pierre Omiduar in 1995 and the firm facilitates consumer-
to-consumer and business-to-consumer sales by its websites. It operate its business globally with
the help of its different service like online shopping. There are 14,000 people who are employed
by it and they contribute in the operations of the firm.
To make innovation and getting attention of number of customer these organisation
make change like development in technology that impacted the plan of actions and operations of
the companies so that they can operate their business in the market according to them
(Amazon.com case study. 2019).

Impact of change on an organisation's strategy and operations
Particulars Impact on Amazon's strategy
and Operations
Impact on eBay's Strategy
and operations
Change Due to make maximization in
the sales of the company, the
management of the respective
company make change through
developing technology. So that
the production and sales can be
improve (Al-Haddad and
Kotnour, 2015).
To make improvement in the
customer experiences, the
company make technological
change for making
development in search insight
and discovery etc.
Impact on strategy For these kind of
modifications, the
administration adopt Artificial
intelligence. This will
positively affect the business
of the company in terms of
offering various products and
services of the company like
Amazon Prime, eBook and
others to its customers in easy
way through online.
To implement this change, the
management of the company
use Machine learning. This
plan of action can assist the
consumers to identify the best
prices when they should list a
particular product. It will also
help in attracting purchasers
(Ways eBay Is Using Artificial
Intelligence. 2019).
Impact on operations It is a development
modification which help in
maximizing the sales and
number of customers in the
market of Amazon (Alavi and
Gill, 2017). For the utilization
of this technology, they can
provide training and learning
This change is generated by
the company to make
improvement in customer base
of eBay at marketplace. To the
use of this technology, the
company can provide
information about it to its
employees thorough session,