This report explores the impact of macro environment on Starbucks Corporation, analyzes the internal strategic capabilities of the company, and evaluates the competitive forces using Porter's Five Forces model. It discusses the political, economic, social, technological, environmental, and legal factors affecting Starbucks. It also examines the valuable, rare, imitable, and organized resources of the company. Finally, it assesses the competition rivalry, bargaining power of buyers and suppliers, threats from substitutes, and the threat of new entrants in the market.