Business Plan for Hodmedod's UK Organic Food Delivery Service

Ruining Head: BUSINESS PLAN
Hodmedod's, UK Organic Food

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BUSINESS PLAN
Table of Contents
Introduction...........................................................................................................................................3
Service improvement (Hodmedod's, UK, Organic product)..................................................................3
Situation Analysis..................................................................................................................................3
Swot Analysis....................................................................................................................................3
PESTLE.............................................................................................................................................4
Segmentation, Targeting, and Positioning.............................................................................................4
Marketing Mix.......................................................................................................................................4
Budgeting..............................................................................................................................................5
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6

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BUSINESS PLAN
Introduction
This report discusses the research plan for Hodmedod's, the UK for delivering Organic food
to their specified consumers. It presents Situation Analysis that could be effective for
evaluating the success of services (Chernev, 2018). It also discusses STP strategy for
examining target of the consumers. It also demonstrates the marketing mix strategy for the
attainment of the organizational goal.
Service improvement (Hodmedod's, UK, Organic product)
In the current era, it is analyzed that individuals are failed to keep their health healthy. It
brings a complex task for the individual to become a healthy person. Hence, Hodmedod's,
UK plan to made organic food for consumers who are busy and not have time to maintain
their health. It is also analyzed that consumers are switched from unhealthier products to
healthier products that would also be supportive of the organization to obtain higher profit
(Chernev, 2018).
Situation Analysis
Situation analysis is an effective technique for the organization to examine the current
situation of the firm. There are certain techniques that could be used by the firm to evaluate
the condition of the firm such as PESTLE and SWOT analysis (Villeneuve and Pasquier,
2017).
Swot Analysis