Hofsted Theory Assignment
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Added on 2020-10-22
Hofsted Theory Assignment
Added on 2020-10-22
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Hofsted Theory
Table of ContentsINTRODUCTION...........................................................................................................................1Critical evaluation on the suggestions made in article on Hofstede’s cultural dimensions........1Justification of Hofstede’s cultural dimensions theory as per this article...................................2Suggestions.................................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONCulture of a company provides a specific direction or guide associated people, in whatmanner they have to behave. It consists five major factors that are- values, symbols, beliefs,rituals and though process, that impact profoundly on business organisation (Touburg, 2016).Present report is based on a article, that defines concept of National cultural dimensions HofstedTheory. In this regard, critical evaluation is done on this article and further suggestions are alsomade, to increase its effectiveness. Critical evaluation on the suggestions made in article on Hofstede’s cultural dimensionsAccording to Jindal-Snape and Rienties (2016), it has analysed that there are variousorganisational factors present in a business, that impact on working procedures, both in negativemanner. It includes culture, values of employees and organisation, level of communication andmore. Among these internal factors, organisation culture which is completely different fromemployees on individual basis, is considered as main aspects. It consists of values of businessand workers, positive or negative nature, norms and behaviour (The Importance of Hofstede’sDimensions of Culture, 2019). Here, norms are defined as rules and regulations of a company,under which every employee is bounded to work as per requirement. While, behaviour shoesways how people works and acts in different situation of a company. Therefore, any changes inbusiness activities impact directly on entire working pattern. As per article given by GeertHofstede, organisational culture can be classified into four dimensions, that impact on businessenvironment. It includes uncertainty avoidance, power distance, individualism/ collectivism andmasculinity/ femininity. Individualist culture is placed as a high value in business, which based on self-interestand individual achievement. US, hereby, is perfect example of this individualistic culture. Whilein Mexican and Asian countries, organisations adhere to collective principles of culture, thatfocuses more towards collecive goals and group harmony. Other than this, nations such as GreatBritain and Canada, tends to avoid risk therefore, they adopt uncertainty avoidance of culturedimensions (Hallikainen and Laukkanen, 2018). This culture focuses on how employees of aparticular group respond towards ambiguity or uncertainty. Present article mainly focuses onHofstede's framework that influence purchasing behaviour of customers in terms of clothing,smartphone or more. In this regard, discussion is made on difference between organisational and1
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