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Holden Special Vehicles

   

Added on  2020-03-01

16 Pages3475 Words42 Views
Marketing Management on Holden Special VehiclesName of the Student:Name of the University:Author’s Name:

1Analysis of the CompanyExecutive summaryHolden Special Vehicles (HSV) is the formally assigned execution vehicle accomplice ofAustralian automaker, Holden. Set up in 1987 and situated in Clayton, Victoria, the organisation,adjusts Holden models, for example, the standard-wheelbase Commodore, long-wheelbaseCaprice and commercial business for domestic purpose and export sale to other countries. Thefollowing report is about the business strategies that are being followed by the Holden SpecialVehicles (HSV). It consists of different factors that are taken into consideration by the HoldenSpecial Vehicles (HSV). The organisation devotes its human resources and technologies tocreate superior products and services, thereby contributing to a better global society. Thiscommitment is guided by a set of values such as Management Philosophy, Core Values, andBusiness Principles. Some analysis tools like SWOT, PESTLE and PORTER'S FIVE have beenused in this report to analyse the Holden Special Vehicles details.Table of Content

2Analysis of the CompanyIntroduction......................................................................................................................................5Overview of the Company...............................................................................................................6Methodology....................................................................................................................................6Analysis of the Company.................................................................................................................7SWOT analysis.................................................................................................................................7PESTLE analysis...........................................................................................................................10Porter’s Five Forces Model...........................................................................................................13Conclusion.....................................................................................................................................18Reference list.................................................................................................................................19

3Analysis of the CompanyIntroductionHolden Special Vehicles is an Australian company which is popular among its customersfor two things - high performance and delightful cars. The company has been producing nearabout 60000 cars since its launch at the first walk in the show at a motor vehicles show inSydney in 1987. Since its inception, the company has successfully incorporated the best-advanced technologies over the years, which includes the innovative and advanced magnetic ridecontrol and exclusive HSV styling to manufactures cars, at the subsequent stages for Australians,and progressively their peers surrounding the world. It has come a long way to become a highlyrated car manufacturer in Australia at present. The market share of the company is much higherin comparison to the other car manufacturers or companies. This report aims at helping thecompany gather knowledge about their marketing strategies, their positive and adverse points,and weaknesses so that it may make its future decisions regarding new strategy, and marketingplans with ease. Also, the company needs to take the responsibilities to maintain their marketingenvironment. The company can also get the proper information about its competitors that mayconstitute its threat or reduce its market value. A business depends on various factors which maylead to either an increase or decrease in its market value in the global market. The report alsoincorporates a brief analysis based on the thorough research on both the company's history andpresent condition in the market, which may help it in future.

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