Strategic Plan for Holden - Analysis, Issues, and Solutions

Running head: STRATEGIC PLAN FOR HOLDEN
STRATEGIC PLAN FOR HOLDEN
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1STRATEGIC PLAN FOR HOLDEN
2. Executive Summary
The report provides a detailed analysis of the Australian automobile based organization
named Holden. The organization is analysed based on different aspects that are able to affect
its processes in the industry. The inner environment of the firm has been examined with the
help of the value chain based model suggested by Porter. On the other hand, the external
environment of the company has been examined with the help of the Porter’s five forces
framework. The analysis of the internal and external environment is built on the ways by
which the company operates in the automobile based industry of Australia.
The analysis is also able to provide the details on the strategic issues which are being faced
by Holden in Australia. The report has also provided an analysis of the ways by which the
issues can be resolved with the help of effective strategic plan. The strategic and financial
objectives of the company have also been analysed in the report. Further, an action plan has
been developed in order to suggest the different processes which can be implemented in order
to accomplish the aims and objectives which have been set by the company in the automobile
based industry of Australia.

2STRATEGIC PLAN FOR HOLDEN
Table of Contents
4. About the company....................................................................................................3
5. External audit.............................................................................................................3
Porter’s five forces analysis of the industry...............................................................3
Three primary key success factors for the industry...................................................5
6. Internal audit..............................................................................................................5
Porter’s value chain analysis of Holden.....................................................................5
Key core competencies and the capabilities...............................................................7
7. Identification of two key strategic issues that Holden must address for the future. . .7
8. Strategic plan..............................................................................................................8
Development of a strategic plan addressing the two strategies issues.......................8
Setting the financial and the strategic objectives that are consistent with chosen
strategy...................................................................................................................................9
Action plan developed for the future.........................................................................9
9. Reference and Bibliography.....................................................................................11
Bibliography.............................................................................................................12

3STRATEGIC PLAN FOR HOLDEN
4. About the company
Holden Motors which was formerly known as General Motors Holden which is an
Australian automobile based importer which has its headquarters in Port Melbourne, Victoria.
The organization was established in the year 1856 as a manufacturer of Saddles. The
company thereby moved its operations towards the automobile sector. The organization was
thereby later on renamed as General Motors Holden in the year the 2005. The company had
further sold its stock to other organizations and imported the model from General Motors
(Holden.com.au, 2018). The vehicle based line up of the company was thereby based on
different models of the company that included GM Korea, GM and GM Thailand. Holden
had also started distributing its products all over the world with the help of its effective
supply chain. The Australia based vehicles of Holden Motors were thereby developed in
Elizabeth, South Australia from the year 1994 to the year 2017 (Holden.com.au, 2018).
The report will be mainly developed on the study of the strategic position that has
been developed by Holden Motors in the automobile industry with the help of its wide variety
of products. The industry in which the firm functions will also be examined in the report. The
internal environment of Holden will be an important part of the analysis.
5. External audit
Porter’s five forces analysis of the industry
Holden is an important part of the automobile industry of Australia. The firm has been
able to develop its position with the help of its management based style and the products that
are offered to the consumers. The industry of the company will thereby be an analysed with
the help of the Porter’s five forces framework. The diverse forces that are able to influence
the processes of Holden in the country will be examined with the help of this framework
(Barros, Hernangómez & Martin-Cruz, 2016).
Competitive rivalry in the industry – The influence which the different
organizations have on each other is thereby considered to be an important part of the industry.
The organizations in competitive automobile based industry thereby provide tough challenges
to each other with the help of their aggressiveness. The aggressiveness of force is thereby
depicted with the help of different marketing based campaigns that are organized by Holden
(Chienwittayakun & Mankin, 2015). The exit related barriers in the industry are quite high
which is able to impose a huge force on effective operations of Holden. – Strong