Strategic Plan for Holden: SWOT Analysis, Key Success Factors, and Action Plan

STRATEGIC PLAN FOR
HOLDEN

OVERVIEW OF COMPANY
• Holden Motors is known as General
Motors Holden which is one of the
Automobile importers which is being
headquartered in Port Melbourne
• The company was founded in the year
1856 as manufacturer of the Saddles and
the company tried to move the different
operations to the automobile sector
• In the year 2005, the organization was
being renamed as General Motors Holden

EXTERNAL AUDIT
PORTERS FIVE FORCES ANALYSIS
• Competitive rivalry in the entire industry: It is strong in
nature in which the various organizations is considered as
essential part of the industry. The force aggressiveness is
depicted as the strong aspect which is required to be taken
into consideration
• Bargaining power of suppliers: It is weak in nature as the
suppliers can affect the different operations of the Holden in
a negative manner.
• Threats of substitute products: It is moderate in nature as
there is low availability of the substitute products in the
entire market (Schilke, 2014).
• Threats of new entrants: It is moderate in nature as there
are no such kind of new entrants in the market and this can
affect the overall profitability of firm.
• Bargaining power of the customers: It is moderate in
nature as the customers prefer to buy the similar kinds of
products in the market as a less price in comparison to the
other competitors in the market.

KEY SUCCESS FACTORS FOR
INDUSTRY
• Positive image which is being developed by
the different organizations which is operating
in the industry will be essential as the trust
and safety level is being formed by the
Companies Act
• Distribution based network is being
developed by the company which is essential
of Australia
• The level of cash flow in the automobile
industry of Australia is essential in which the
company operates and this will be helpful in
becoming successful