Holiday Inn emphasizes on providing full-service restaurants, friendly hotel staff, free breakfast, and high-speed Wi-Fi to attract travelers and families. By doing so, customer loyalty and satisfaction increase. The company also invests heavily in families, with over 52% of revenues earned from this demographic. Holiday Inn uses various marketing strategies like TV, radio, posters, personal relations, digital marketing, and websites to gather attention and increase brand awareness. Despite facing competition from other hotel chains like Carlson Hotels, Marriott, and Hilton, Holiday Inn targets budget customers and families to grow its customer base and revenue.