Holland and Barrett: SOSTAC Elements for Business Expansion

HOLLAND AND BARRATT
INTRODUCTION
SOSTAC ELEMENTS
CONCLUSION
REFERENCES

INTRODUCTION
• The report is illustrating the concept and strategy of an organization named Holland and Barrett
which is located in united kingdom which wanted to expand its business at Poland.
• Here, performing the SOSTAC elements and tactics in which the company marketing mix theory
has been adopted from which it will be helpful to expand the organization growth.

SOSTAC ELEMENTS
• In general, an organization needs different strategies and theories to build their business and
management.
• Holland and Barrett company also wants to increase their management at different country with
the help of SOSTAC elements.
• It is a marketing tool which includes situation, objectives, strategy, tactics, action and control
along with approaches which are adaptation, standardization and glocal level.
• Let's understand it in detailed manner performed below:

SITUATION
• This factor describes the organization current position as where it is locating now.
• It is important factor as it will tell that where Holland company stands and what strategy and
plan they are required to be improved.
• All the segment product, price, place and promotion has to be discussed as from that only they
can make an effective plan.
• For examples : Holland company creates a plan by evaluating the different marketing mix
concepts. A company should focus on the competitive organization position which will help them
to create a plan in better way.