Holland and Barrett: SOSTAC Elements for Business Expansion

This report discusses the SOSTAC elements used by Holland and Barrett to expand their business in Poland. It covers the situation, objectives, strategy, tactics, action, and control involved in their marketing mix theory. The report concludes that by utilizing the SOSTAC elements model, Holland and Barrett can achieve successful growth at different locations.

HOLLAND AND BARRATT
INTRODUCTION
SOSTAC ELEMENTS
CONCLUSION
REFERENCES

INTRODUCTION
• The report is illustrating the concept and strategy of an organization named Holland and Barrett
which is located in united kingdom which wanted to expand its business at Poland.
• Here, performing the SOSTAC elements and tactics in which the company marketing mix theory
has been adopted from which it will be helpful to expand the organization growth.

SOSTAC ELEMENTS
• In general, an organization needs different strategies and theories to build their business and
management.
• Holland and Barrett company also wants to increase their management at different country with
the help of SOSTAC elements.
• It is a marketing tool which includes situation, objectives, strategy, tactics, action and control
along with approaches which are adaptation, standardization and glocal level.
• Let's understand it in detailed manner performed below:

SITUATION
• This factor describes the organization current position as where it is locating now.
• It is important factor as it will tell that where Holland company stands and what strategy and
plan they are required to be improved.
• All the segment product, price, place and promotion has to be discussed as from that only they
can make an effective plan.
• For examples : Holland company creates a plan by evaluating the different marketing mix
concepts. A company should focus on the competitive organization position which will help them
to create a plan in better way.

OBJECTIVES
• The second function is describing the objectives which means vision and mission of the Holland
company. The goals can be short-term and long-term.
• In this factor, Holland company has to decide the marketing mix factors as place of the selling,
price of goods, products quality and the promotion strategy and how much they can save after
these all activities.
• Each of the factor has to be targeted as from making a goal it will be easy to achieve them. For
example : Holland and Barrett has decided the targets of selling scales and which will directly
affect the consumer scale at global level.

STRATEGY
• Every department requires an appropriate strategy to increase their business.
• The strategy will decide the steps and methods to achieve the goals and targets.
• A company has to make a segmentation in which a management can divide the employee into
different work process with a proper planning.
• This factor can include the STP model which refers as segmentation, targets and positioning.
Holland company can make the strategy by utilizing this model as identify the people need and
desires about the product quality and affordable prices.

TACTICS
• This factor includes the detailed form of a strategy.
• After the creating the strategy now tactics should be implemented by a company.
• All the sources and objectives to reach the people such as emails and social media. The
adaptation approach has to be done here as what so plan has been made related to the marketing
mix concept should be adapted to make an action.
• It also includes, communication and digital sources to focus on the improvement of a company.

ACTION
• All the above mentioned factors needed to be converted into action.
• At first a plan has made, secondly the targets and goals has been decided, third the strategy was
made, fourth the way of performing the strategy or tactics is followed.
• Now it is the perfect time to make an action of all such activities. All the staff, human resource
management and external agencies consultants are required to performed all the functions.

CONTROL
• After taking an action, the control factor should be applied.
• This factor will demonstrate the performance of the employee, management and consumer sale.
• Holland company should monitor the activities after the action which will help to know the
position and progress of their company in what weeks, months and yearly period.
• It includes the web analytics, profile visits, frequency of reporting and consumer feedbacks
regarding the product and price quality.

CONCLUSION
• This report has been concluded the concept of strategy and model which every organization
needed.
• In this report, a company Holland and Barrett wanted to expand their business, by utilizing the
SOSTAC elements model a strategy has been performed in the detailed manner so that they can
achieve a successful growth at different location.

REFERENCES
• Tapayan, A., 2018. Integrated marketing communications plan for a bakery.
• Vasilkova, v., 2019. Identifying a digital marketing strategy for a start-up entering the UK
entertainment sector. Case study: evenses.
• Bu-shakra, m., 2018. Marketing planning in the middle east: case: fleur de lys.