Principles and Practices of Marketing

Principles and Practices of
Marketing

Table of Content
 Introduction
 Situational analysis
 Objective
 Strategy
 Tactics
 Action
 Control
 Conclusion
 References

Introduction
SOSTAC Model is the one of the finest marketing model because it is helpful in easily planning
the strategies for marketing plan and campaign. SOSTAC model covers each and every elements
like situation, objective, strategy, tactics, action, and control which are needed in business plan or
marketing plan. The report outlines all the elements of the SOSTAC Model in context of the Tesla
in New Zealand. Tesla Inc. is the American company based in Palo Alto , California.

Situational analysis
The first element of SOSTAC Model is situational analysis where general description about
the organization and its macro or micro environment using the analytic tools is analyzed.
PESTLE analysis of the macro environment of the New Zealand in context of Tesla is
conducted to analyze the impact of factors like political, social and other macro environment
factors of country in marketing practices of the Tesla and also to analyze how Tesla can
improve its performance and profitability by acquiring the opportunities.