Marketing, Advertising and Communications Business Plan for a Home Robot Start-up

Resit assessment

6. Marketing, Advertising and communications
Being posted at a senior job with a start-up firm that is engaged in developing a range of
robots for the home, the given paper will explore a suitable business plan in terms of advertising,
marketing and communication. The given firm is initiated as a small type, however, has a greater
opportunity to rise in future markets. Said business will target markets with a highly dense
population such as regions of China and South Korea (Noland, 2021).
Issues to be considered
For the given plan variety of issues will be taken into consideration which might cause a
risk factor to the success of the plan. This includes taking account of regular changes in
behaviour of consumers and fluctuations in consumption habits of individuals of respective
regions. The given business plan is deemed to be one of the most innovative and creative
approaches targeting the future demands of consumers. An effective marketing plan was
developed with respect to seeking the attention of the general public and setting required
standards for future market operations. Following are some issues that might be taken into
consideration while implementing the stated business plan (Haugtvedt and et. al., 2018);
 Regular changes in consumer behaviour: In light of the fact that there are regular
changes in respect to behaviour of a consumer business start-up might face difficulties.
This could be due to the general fact of evolution of the human being over a period of
time. Therefore, proper attention needs to be paid in respect to changes in consumer
behaviour (Saleem, Eagle and Low, 2018).
 Shifts in consumption patterns: Due to high alert of regular shifts in patterns of
consumption, it contributes to one of the issues which might be faced by the start-up
business (Kumar, 2021).
 Competition: Reflecting on a product range that relates to the range of robots delivered
by the company. The given firm can face intense competition in future as people
acknowledgement about the business idea (Waller and Waller, 2019).
 Limited resources: This could be one of the major issues which need to be taken care of
by the management of the firm. For the reason being, given product is derived with
technology innovation or AI proper considerations will be taken in regards to
maintaining the innovation in trend always. Effective operational management planning