Starting a Home Salon Business: Marketing Plan and Environmental Analysis

BMM3013 Starting a Business and Fundamentals
of Marketing
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TABLE OF CONTENTS
SECTION 1.....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Market gap and business summary..............................................................................................3
Skills and experience...................................................................................................................3
Location and justification for business........................................................................................3
SECTION 2.....................................................................................................................................3
Environmental analysis................................................................................................................3
Competitive analysis....................................................................................................................5
Industry analysis..........................................................................................................................5
Target market and segmentation strategy....................................................................................6
Marketing plan.............................................................................................................................7
REFERNCES...................................................................................................................................9
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SECTION 1
INTRODUCTION
Market gap and business summary
Covid 19 pandemic created a new trend of social interaction and distancing which had
great impact on beauty and salon services (Ghanbari and et.al., 2017). Thus as safety measure
most of the people are avoiding salon services so that they do not get infection because these
services often indulge lot of public gathering and resource sharing among users. Thus business
idea to open a new salon services which will provide salon services at home on request is great
idea to fill this gap. The venture will serve its clients on request and services will be provided to
client with personalised equipment’s at their home so that safety and hygiene is not
compromised.
Skills and experience
In order to successfully manage this business good resource management, decision making
and time management skills will be required. To meet the needs of client one must have ability to
have creativity along with decision making expertise (Lindh and Nordman, 2017). Since due to
covid restrictions all individuals experience needs of safe salon services the experience can be
easily used to understand the needs and preferences of client.
Location and justification for business
The proposed business of home salon will operate across entire London which will be
further expanded to other cities depending upon growth. The business idea is highly profitable
because people need salon services which are highly safe and personalised but there are very
limited options regarding that.
SECTION 2
Environmental analysis
The business is influenced by variety of uncontrolled or external factors. In order to take
appropriate decisions, it is necessary that these factors must be identified and assessed. This can
be done by using PESTEL analysis.
Political: The political factors such as taxation policies can have great impact on business. As
beauty products have high tax rates it can be challenging for the firm to balance expense and
profits (Tuzovic and Paluch, 2018). With pandemic impact government is also regulating
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