Business Plan for Beauty Bounce Salon

Project 2

TABLE OF CONTENTS
OVERVIEW....................................................................................................................................3
Vision..........................................................................................................................................3
Mission........................................................................................................................................3
Business objectives.....................................................................................................................3
Description of products and services..........................................................................................3
MARKETING ANALYSIS.............................................................................................................3
PESTLE analysis.........................................................................................................................3
SWOT.........................................................................................................................................4
Competitor analysis.....................................................................................................................5
STP approach..............................................................................................................................5
Marketing mix.............................................................................................................................6
Operational and legal structure...................................................................................................6
Financials....................................................................................................................................6
Monitoring and control...............................................................................................................8
REFERENCES..............................................................................................................................10

OVERVIEW
In the current competitive and modern working environment, the people have become
more conscious relating to the way they appear and way of living. Thus, there is high
requirement of focus on personal well- being and standard of living. With reference to current
scenario, there is development of business idea of starting up a Beauty Salon, named Beauty
Bounce.
Vision
The vision of company involves providing personalised services to consumer and provide them a
perfect blend of good looks which they require.
Mission
The mission of Beauty Bounce involves providing heavenly experience to consumer and relaxing
environment so that they can create good looks.
Business objectives
 To increase the sales by 23% till the end of July 2022.
 To increase the number of repeat consumers by 7 % every month.
 To raise the investment by 12 % in use of latest technology so that personalised services
can be provided to consumers.
Description of products and services
The product and services of Beauty Bounce salon involves a wide range of variety. The
salon will be providing all the services which a good salon provides. But the major focus is over
providing good hair cut along with hair colouring. In addition to this, another service provided to
consumer will involve relating to nail and nail extension (Benzon and et.al., 2019). Moreover, it
will also include the services relating eyes that is eyelashes and eyebrows for women as well.
along with this, Beauty Bounce will be providing all the services which a salon need to provide.
MARKETING ANALYSIS
PESTLE analysis
 Political factor- Currently the tax rates are low and this will help Beauty Bounce in
improving the working efficiency as they have to pay less taxes.