Business sustainable growth plan for Honey n Chilly restaurant

BM564 Enterprise and Entrepreneurship
Business sustainable growth plan
Name:
Word count:

Table of Contents
INTRODUCTION ..........................................................................................................................5
MAIN BODY...................................................................................................................................5
Your Proposed Future Business..................................................................................................5
Customers....................................................................................................................................5
STP analysis of the Honey n Chilly restaurant is mentioned below- .............................................6
Competitors.................................................................................................................................6
Porter five forces of Honey n Chilly restaurant- .............................................................................7
Skills analysis..............................................................................................................................7
Finding, evaluating and selecting suitable sources of funding to grow the business opportunity
.....................................................................................................................................................7
Your plans for obtaining your resources, both tangible and intangible between now and either
1-2 year ahead.............................................................................................................................8
The type of organisation and the management information systems required to effectively
control the business.....................................................................................................................8
Vision for your Business Idea.....................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10
Appendices.....................................................................................................................................11

INTRODUCTION
The main purpose of this report is to make a business plan for the restaurant whose name is Honey n
Chilly. Hence the business is related to service industry therefore, focusing on customers needs and wants
is essential. The following report will cover description of services offered by the restaurant, description
of customers, competitors and skills analysis required to perform the business. The following report also
include financial data of the restaurant, sources of funding, requirement of management information
system and vision of the business idea.
MAIN BODY
Your Proposed Future Business
 The service is related to the restaurant and they are mainly focused to provide international
recipes and flavours to their customers to make them happy and satisfied because customers
search for various international recipes.
 The Honey n Chilly restaurant will mainly focus to satisfy their customers with their different
variety of food items and unique menu design.
 The main innovation for this business is that the restaurant is offering almost all continental food
dishes to their customers. For example, a customer can even found English foods, Indian dishes,
Chinese and Thai recipes, Italian foods as well as food from different countries like Mexico, USA
and UAE are available in the restaurant.
 Intellectual property is that intangible property of a business which is used by the companies so
that their competitors will not copy the idea of their innovations. Some of commonly used
intellectual properties are patent, copyright, trademark and few others.
 The Honey n Chilly restaurant can use three types of intellectual properties and they are
trademark and registered designs.
 Trademark is used for protecting their logo and business name to get copied by their competitors.
 Registered design can be used for them to protect the pattern, color and decoration of their
interiors to get copied by others. The mentioned restaurant has good interior decoration which
attracts customers. Hence, this IP will help them to become unique in their market.
Customers
 The targeted customers for the restaurant are couples, family members, and the customers of all
age group.