The study focuses on the hospitality and tourism market in Australia and the big giant of that market i.e., G Adventures. The study provides a clear idea about the current business operation of the company along with that future campaign that need to be taken by the organisation so that the can attract more number of customers. The study also focuses on the new idea or innovation that need to be taken by the organisation in the Australian market. Lastly, the study provides a conclusion which states that why it is important for the organisation so that they can expand in the market and earn profit in the near future.