Hospitality Business Development

Running head: Hospitality Business Development 1
Name
Institutional affiliation
Unit
Tutor

Running head: Hospitality Business Development 2
Introduction
Implementing effective measures while developing organizations in the hotel industry
allows the organizations to experience better competition, offer a better supply and meet market
demands (Dominici & Guzzo, 2010). The paper will focus on Grand Hyatt Hotels in Singapore.
The objective of the paper is to analyze various factors affecting hospitality firms’ development
such as widening the range of service, promotion, incentives and tax exemption, support to
marketing, the manager’s commitment to the organization’s capital, family backing, location
attractiveness, support to training, support by government bodies, customization and
differentiated service, and cooperation with other units.
Methodology
The essay will adopt a formal research methodology through the use of descriptive
research to analyze the major factors affecting the development of hospitality organizations.
Descriptive research is an important research method as it can employ one variable or several
variables to conduct research (Gratton and Jones (2010). To gain deep insights about the
motives, observation methods will be used. Different research methods to be used include
academic journals, textbooks, websites and research articles.
Demographic
The research uses a set of variables for segmentation of the demographic market
including lifestyle, social class, income, age, life cycle stage and gender. Grand Hyatt Hotels
focus on the customer segments which represent the senior and middle age professionals with
high income levels and who socially belong to the upper class. In addition, Grand Hyatt Hotels
are targeted on professionals who pursue a luxury lifestyle. To achieve this, the company charges