Hospitality Business Strategy: The Case of Caesar’s Palace

Hospitality Business Strategy
THE CASE OF CAESAR’S PALACE

Introduction
 The hospitality industry is a highly competitive industry.
 It is essential to establish suitable management strategies and operate
properly.
 The hospitality industry encompasses different business related services
along with the recreational services.
 The focus is always more on the customers, their desires and requirements.
 It includes the entertainment, business, transportation, events along with
the cruise lines.
 The focus of this paper will be on Caesar’s Palace located that is one of the
most popular luxury hotels located in Nevada, United States

STRATEGIC MANAGEMENT OF HOSPITALITY INDUSTRY

Introduction of the organization
 Caesar’s Palace is considered to be one of the biggest Luxury hotels and Casino
in the United States.
 The hotel is located in western Las Vegas Strip specifically between The Mirage
and Bellagio.
 It is also one of the largest best known landmarks in the place.
 In the year 1966 , the hotel was established by Jay Sarno.
 It was intended to create an opulent facility which could give the guests a sense
of life
 The special attractions of the place are The Colosseum, The Forum Shops
 The notable restaurants are Old Homestaed Steakhouse, Mr Chow and Bacchanal
Buffet

The business environment
 In order to know the external environment of Caesar’s Palace, the
political , economic, social, technological and legal atmosphere of
United States needs to be known.
 Hence, the PESTEL analysis of USA will be done to get a better insight
into everything.
 The United States of America is economically and politically a suoer-
powerful country. It is the founding stone of the biggest institutions
such as the World Bank, the International monetary fund, the United
Nations and many others.

The Political
 The United States is considered to be the second largest country in the
world’s democracy .
 There is a fair and transparent system for the elections and the head of
the country is the President.
 The people of the country enjoy stable political climate in spite o all
the minor challenges.
 It is a political influence to many countries around the world.
 The country suffers from criticism due to few interventionist policies .