Analyzing the Macro Environment and Internal Capabilities of Wyndham Hotels & Resorts

Hospitality Business
Strategy

Table of Content
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Applying appropriate frameworks, analyse the impacts and influence of the macro
environment on Wyndham Hotels & Resorts and its strategies.............................................3
TASK 2............................................................................................................................................7
P2. Analyse the internal environment and capabilities of Wyndham Hotels & Resorts using
appropriate frameworks..........................................................................................................7
TASK 3..........................................................................................................................................11
P3. Apply Porter’s five forces model, evaluate the competitive force of given market sector
for Wyndham Hotels & Resorts...........................................................................................11
TASK 4..........................................................................................................................................15
P4. Apply range of theories, concepts and models, interpret and device strategic planning for
Wyndham Hotels & Resorts.................................................................................................15
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Business strategy is determined as avital approach for any organisation seeking to grow
and expand its business in a strategic manner. In context of hospitality business strategy remains
the same but the actions and activities conducted by the organisations related with the expansion
of their hospitality service providing operations and offerings (Pappas and Brown, 2020). For the
present report a chosen organisation is Wyndham Hotels & Resorts Hotel company based in New
Jersey United States founded in 1981 and headquartered in the United States. The company is
determined as the largest hotel franchisor in the world with having its presence in around 9,280
locations of the world. The present report of business strategy will be determined in several
aspects beginning with identifying the Macro environment of the resorts and studying the
internal capabilities. Moving along competitive environment is also examined of Wyndham
Hotels & Resorts and appropriate growth and expansion strategy is developed at the end.
TASK 1
P1. Applying appropriate frameworks, analyse the impacts and influence of the macro
environment on Wyndham Hotels & Resorts and its strategies.
DEFINITION AND MEANING OF STRATEGY AND ROLE OF STRATEGY TO
ACHIEVE BUSINESS OBJECTIVES AND GOALS
Definition and meaning of strategy:
Strategy is defined as a plan of action that is developed by the management of an
organisation for achieving a long-term agenda to attain the overall objectives of the company.
Strategy is also determined as a art of planning and directing the overall operations of a entity
towards a respective movement as per the given situation. Strategy development plays a very
important role in a competitive and rapidly growing environment for businesses to take well
planned and systematic steps towards their success and attainment of different goals(Baynova,
2020).
INTRODUCTION TO COMPANY

Figure 1: Wyndham Hotels & Resorts, 2020
Missions of Wyndham Hotels & Resorts:
The mission of Wyndham Hotels & Resorts is to be available for their customers
everywhere. The company states that “We make hotel travel possible for everyone, whenever
people go we will be available to welcome them.
Visions of Wyndham Hotels & Resorts:
The vision statement of Wyndham Hotels & Resorts States about their unmatchable
portfolio of iconic Hotel brands delivering the best experiences to everyday travellers wherever
they go in any part of the world.
Objectives of Wyndham Hotels & Resorts:
 To be accessible to everyone and everywhere in the world.
 To become capture the attention of all segments of customers with different expectations
and budgets.
 To everyone under one brand name of Wyndham Hotels & Resorts.
ANALYTICAL FRAMEWORKS OF THE MACRO ENVIRONMENT
Stakeholders Analysis:
Stakeholders of an organisation are considered as key aspirants holding enough power
and interest in the business. Wyndham Hotels & Resorts is a huge brand with various