Hospitality Business Strategy: External and Internal Analysis, Porter's Five Forces, and Strategic Planning

Hospitality
Business strategy

Table of Contents
Introduction:’...................................................................................................................................1
PART A:..........................................................................................................................................1
External and internal analysis of the company :....................................................................1
Examine the competitive environment with the porter five forces model:.........................1
PART B:..........................................................................................................................................1
Use different types of the strategic direction using the different model in the organisation to
the make the strategic planning “...........................................................................................1
Conclusion:......................................................................................................................................1
References :......................................................................................................................................1

Introduction:
With the help of the strategies the organisation are able to achieve their desire results in the most
profitable manner in the market places. in the hospitality industry the , business strategy is used
as the tools and technique in making the effective plan for the organisation so that task can be
completed within the set time and in the efficient ways. in the other words, it is concerned as
the process which helps the company to obtain the desire level of the outcomes by applying the
plan which includes the courses of the action which needs to be followed to have desire profits.
Under this report, the Crowne plaza hotel which is known for its best services in the
hospitality sector. There will be discussion on the external as well as internal environment
which can influence the organisation objectives and evaluate the porter five forces in the context
of the organisation and then develop the strategic management plan for the company
PART A:
External and internal analysis of the company :
At the market places where the organisation perform its activity needs to understand the examine
the external environment which have influence on the performance of the organisation and have
impact on the profits in the targeted market places. in the relation with the Crowne plaza, the
manager uses the PESTLE analysis to understand the external things:
PESTEL analysis : it is tool which is applied by the organisation in their management level to
make the effective strategy which helps in expanding their business across the international
market places. it also helps the organisation to examine the factor that affects the productivity of
the organisation. (Van and Goonetilleke., 2015)
Political factors: here the factors such as political situation , various government policies and
foreign exchange rate and various Another factors are included . in the relation of the Crowne
plaza the these factor have huge impact on the performance of the organisation and affects the
profits margin . with the effect of the Brexit, the hospitality sector have to make the various
changes in their polices .
Economic factors: it involves the rates like a inflation , currency exchange rate, the foreign
rates which have direct or indirect impact on the productivity of the company in the market .
the Brexist have effected the economic in the negative ways which have harm the outcome of
1

the company. If the inflation rate increase in the market then the buying power of the
consumer are affected to the large extand.
Social factors; here the customer belief system, their taste and preferences and their social
background have influence on the organisation action plan as the consumer are the final end
used who will reflect the profits of the company in the market places. in the relation with the
crowne plaza, the undertake the customer demand and their need before making the effective
strategies .
Technology factors: under this part, it involve the use of the advance technology, innovative
ideas and artificial intelligence and various other factors, with the references of the crowne plaza
., the manager uses the effective technology at their management level so that task can be
completed in the proper manners.
Environment factors; under this factors, the company uses the resource which are present in
the society to make revenue in the long run so it is duty of the organisation to maintain the
proper balance of the resource in the market so that next generation can use such resource and
carry out the activities. the government also apply the different policies on the organisation so
that resource can be recycled.
Legal factors: under this section , the government applied the different kinds of laws on the
organisation to perform their task in the effective ways . in the context of the Crowne plaza, the
organisation follow the guidance set by the government so that work can be completed in
proper mnners.
SWOT analysis : it is technique used to examine the internal factors of the company that have
impact on the performance and productivity of the organisation in the targeted market places .
it helps in examining the strength , weakness and opportunists , threads of the company in the
comparison of the market places in which they are executing the task . it also helps the
organisation to understand the competition in the targeted market so that they can take the
competitive advantages in the market places. in the relation of the crowne plaza, the swot
analysis are as follows:
Strength Weakness
 The crowne plaza is offering the
premium services to its customer at the
 In the hospitality sector , there is
tough competition which have impact
2