Strategic Management Plan for Hilton Hotel

Hospitality
Business Strategy

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
Impact and Influence of macro environment and changing customer preference..................2
TASK 2............................................................................................................................................4
Internal environment and strategic capabilities analysis........................................................4
TASK 3............................................................................................................................................6
Evaluation of Competitive forces by applying Porters Five Forces Model...........................6
TASK 4............................................................................................................................................7
Strategic management Plan for Hilton Hotel..........................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy can be defined as a collection of decision which helps the business owner
in achieving the goals and objectives of organisation. In simple words it can be saved as a plan of
Management which is made for the purpose of securing a competitive position in the market.
Various businesses have various goals and objectives and it is necessary to make strategies
according to them. Below mentioned report is based on Hilton hotels Corporation which is an
American multinational hospitality company having headquarter in Tyson Corner, Virginia,
United States. It was founded in 1919 and currently they have almost 6215 properties in approx
118 countries. The purpose of making this support is to applying the various frameworks and
their impact of micro environment along with the the identifying internal environment and
capability. In addition to this it also shows the Porter five force model and various theories and
concepts related to the strategic planning in and Hospitality organisation which is Hilton Hotel.
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TASK 1
Impact and Influence of macro environment and changing customer preference
Below-mentioned six factors can be included in the Macro environment:
 Demographic: It includes the physical assigned pop the complete audience. For instance
occupation, age, growth rate, gender, sex, ethnicity and many more. These features of the
audience affect the business strategies.
 Economic: Complete success of business is totally depending on the economic condition
of area. As it is founded that high interest rate and recession take place it leads to the
decrease in purchasing power of customers (Romero, I. and Tejada, P., 2020). They have
less money for spending. Whereas boosting in economy implies uplift in spending power
of consumers.
 Political: Government Agencies also influence the decisions of strategic business of an
organization. They have right to limit the operations of a business.
 Ecological: It involve all the natural resources which give impact on business activity is
and their shortage are cause a great impact on the business operations.
 Socio cultural: It includes various cultural forces of societies and values which give im-
pact on the decision making power of customers.
 Technology: It plays an important role in an business organization as it introduced vari-
ous new methods for completing the business activities.
SWOT Analysis
It can be said as a marketing tool which is used to analyse the internal and external factors
which may help the organization in removing the weaknesses and grabbing the opportunities
available in the market. It helps in analyzing strengths, weaknesses, opportunities and threats.
Below mentioned is the SWOT analysis of Hilton hotels:
Strengths Weakness
 High Brand Identification.
 Approximately 6215 working proper-
ties in almost 118 countries.
 It has good brand image but the market
share is limited (Puškar, J., 2020).
 Services may got differ as the organiza-
tion is working globally and there are
various government policies of each
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