Strategic Management Analysis of Hilton Hotel

STRATEGIC
MANAGEMENT

Executive summary
The aim to the report is to identify the strategy that is adopted by the Hilton so that
working might be made efficient. Also, the strategic analysis had been identified through
applying the Bowman clock strategy and also the SWOT analysis had also been conducted in
this report to identify the current strength and weakness in the Hilton hotel.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
SITUATIONAL ANALYSIS..........................................................................................................4
External Business Macro Environment – PESTLE Framework .................................................4
External Business Micro Environment- Porter's five Forces.......................................................5
Analysing the organization Internal environment -VRIO framework.........................................6
STRATEGIC DIRECTION ............................................................................................................8
Applying the Bowman strategy within the business....................................................................8
ANSOFF MATRIX: .................................................................................................................10
BCG MATRIX: ........................................................................................................................11
SPACE:......................................................................................................................................11
STRATEGIC FORMULATION...................................................................................................12
SWOT analysis..........................................................................................................................12
TOWS MODEL ........................................................................................................................13
STRATEGIC EVALAUTION ......................................................................................................15
Recommendations......................................................................................................................16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18