Hospitality Business Strategy

Hospitality Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Overview of the Premier Inn with stakeholder analysis100........................................................2
The impact and effect of macro environment on Hotel Premier Inn and its strategies...............4
Examine the internal environment and capability of Premier Inn hotel using appropriate
framework....................................................................................................................................5
Internal environment analysis of Hotel Premier Inn (SWOT Analysis)......................................7
Evaluation of the competitive forces of a given market sector for Hotel Premier Inn using
Porter’s Five Forces model..........................................................................................................8
PART 2............................................................................................................................................9
Evaluate the different types of strategic directions available to the organization.......................9
Recommend the most appropriate growth platform and strategies through the application of
Ansoff’s Product/Market Growth Matrix..................................................................................10
Apply a range of theory and model and interpret and device strategic planning for Premier Inn
...................................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journal......................................................................................................................13

INTRODUCTION
Business strategy refers to a plan which is formulated by an organization in order to create vision
and provide direction to the whole organization. Business strategy is an essential part of any
business as it provides future direction to the business and helps to understand the internal as
well as external environment of an organization (BURKE, ROBINSON and Choi, 2020).
Premier Inn is largest hotel chain of UK which operates in several locations of the country
including City center airports and many more. It is an hotel chain which is established by
Whitbread in the year 1987 and what premier lodge for their customers in the year 2004 to merge
with the company. This report contains stakeholder analysis and macro environmental factors
analysis of premier inn. This report also contains various strategies, models, and framework
which is been used by the company to analyze their internal as well as external environment with
several competitive forces off the market.
MAIN BODY
Overview of the Premier Inn with stakeholder analysis
Premier inn is a British company which deals with hotel chain having more than 72,000
rooms and 800 hotels in different locations. According to a survey among all the earnings of
Whitbread premier inn hotel provides 70% of those earnings. The hotel provides several type of
amenities to their customers with great customer experience. All the hotels of premier inn have
their own side restaurants where they provide all the kitchen facilities to their customers. They
operates in major countries such as United Kingdom Ireland United Arab Emirates Germany
India Jersey Isle of Man and many more. Chief executive officer of premier inn is Alison Britain
who is liable for all the operations in the hotel. The company has used several strategies to reach
at this position and use several models and framework to analyze stakeholder and macro
environmental factors for the company. The major stakeholders of the company are given below:
• Customers:
They are considered to be important business partners that greatly affect the profitability
and stability of the InterContinental Hotel. According to shareholder analysis, customers will
remain satisfied with the company. That is why main needs of the company's customers are

Creditors
Suppliers
Customers
Keep satisfied
Government
Trade Unions
Manage closely
Employees
Investors
Monitor
Owners
Community
Keep informed
standard or conditional services. To meet this need, the hotel offers its customers customized
products, it also provides flexible services to customers (Chepkwei, 2021).
• Employees:
Employees are that part of the organization which are in continuous touch with the
company and can tannish the image of the product and services offered by the organization. In
should always focus to satisfy their staff with proper salaries so that they can be able to satisfy
their other stakeholders that are customers.
 Suppliers:
Stakeholders are the ones you have some kind of interest in the business of the
organization. Suppliers also provide food supplies or other daily essential services supplies to the
hotels and in order to get quality products it is essential to maintain a good relationship with
suppliers and they should always be satisfied with the company with proper payment on time..
• Government:
Every organization need to pay taxes to the government which shows that Government
have some interest in the financial activities of the organization. According to the analysis the
government should be managed closely by any organization to achieve success.