Strategic Management Plan

Strategic Management
Plan

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
PART-A......................................................................................................................................................3
Appropriate frameworks to analyze the impact and influence of macro environment and their strategies
.................................................................................................................................................................3
PESTLE Analysis....................................................................................................................................6
Internal analysis (SWOT Analysis) of the Premier Inn Hotel..................................................................7
By using Porter’s Five Forces Model, critically evaluate the competitive forces....................................8
PART-B......................................................................................................................................................9
Evaluate the different types of strategic directions available to the organization.....................................9
Recommend the most appropriate growth platform and strategies..........................................................9
Theories, concepts and models, interpret and devise strategic planning................................................11
CONCLUSIONS......................................................................................................................................12
REFERENCES........................................................................................................................................13
Books and Journals:...............................................................................................................................13

INTRODUCTION
Business strategy can be understood as a plan for competitive moves and engagements
that a corporate firm practices to gain the attention of customers, being competitive and
enhancing performance and plans to achieve objectives of company. It can be referred as a
master plan that authorities and management of an organization utilize to secure position in the
marketplace, smoothing business operations, satisfying customers and accomplish to satisfy
desires and wants of a company (Anguelov, K., 2019). Business strategy is a most important part
of any corporate business which provides a guide and future direction to help and understand the
internal and external factors of environment. This report is going to outlines the business strategy
of an association named Premier Inn which is largest hotel chain in the whole nation of UK. The
company acquired different locations to operate its business functions which also includes city
centers, airports and many more. This hotel group is established in the year 1987 by Whitbread.
Business strategy is a backbone of any organisation which draws a road map that leads to
achieve desired objective for the organisation. With the increase in the competition the
significance of business strategy is becoming obvious. Strategic plan can be considered as a
document used to make a communication within the organisation which includes objectives,
action plans in order to achieve those objectives and a critical elements during the course of
planning. It is consist of setting business goals and objectives and consider the business. This
report comprises macro environmental factor analysis and Stakeholders analysis of the respective
company. This report also comprises different models, frameworks, strategies which is practicing
by the company to analyze their internal and external environment includes many competitive
forces of the same service industry.
MAIN BODY
PART-A
Appropriate frameworks to analyze the impact and influence of macro environment and their
strategies.
Overview of the company with stakeholder analysis:-
Premier Inn is a British International Hotel which have more than 800 hotels with 50,000
plus rooms in different range of locations. As per the survey among all the incomes of Whitbread
the respective organization serves 70% of all the income. The respective firm gives range of
facilities to their clients with a great experience for their customers. Along with this respective
organization launched recently on-sites restaurants where they served all the kitchen facilities
and hygienic food to their customers and guests (Barkan, E., Shilo, S. and Talmor-Barkan, Y.,
2020). The company misery operate in UAE, Ireland, Israel, Germany, India and many more.
Business operations are handled by the chief executive officer Alison Britain and he is
accountable for all the business operations and activities. The company is practicing and focus on
many strategies to achieve the target position and by using different types of models and
framework to analyze stakeholder for the company. The main stakeholders of a company are
mentioned below:-

Suppliers
Customers
Creditors
Keep satisfied
Trade Unions
Government
Manage closely
Investors
Employees
Monitor
Community
Owners
Keep informed
 Customers: Customer is deliberated as a significant corporate partners that they greatly
impact the success and constancy of the International Hotel. According to shareholder
analysis, customers are the one who always remain pleased and fulfilled with the
company. Because major needs of the customers of company are conditional and
standard services. To fulfil those requirements, the respective organization personalized
and customized their product to them also act flexibly to serve better to their customers.
 Employees: Employees or workers are the essential part of the company which are
having a bond and relationship with the company and can maintain the product and
services with the high quality which are going to be offered by the company (Capurro, R.
and Capurro, R., 2021). The company should always have a priority on their employees
to satisfy and understand their needs and desires and provide proper salaries and wages so
that they can be available to satisfy their other stakeholders such as customers or clients
or visitors as well.
 Suppliers: Suppliers are the one who shows some kind of interest in the business of the
organization. They are the ones who supply food, daily essential services to the
association in order to get better price and quality to their products and services. For the
company it is very essential to maintain the relationship with suppliers and make them
satisfied with proper payment on time.
 Government: Every firm required to pay taxes to the government which shows stability
and interest in the financial activities by the government to the organization. As per the
analysis, the government should be managed carefully to achieve success by the
organization.
Figure 1: stakeholder analysis