Consumer Decision Making in Hospitality Sector

Hospitality
Consumer Behaviour
and Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
Covered in PPT.......................................................................................................................1
Task 2. ...........................................................................................................................................1
P3. Examine the stages of consumer decision making journey and map to path of purchasing.
................................................................................................................................................1
P4. Explore why it is important for marketers to map of a path purchase and understand
consumer decision making in hospitality sector.....................................................................3
Evaluate how marketers are responding to the decision-making process, applying relevant
examples from the hospitality sector......................................................................................4
Task 3...............................................................................................................................................4
P5. Compare the contrast between B2B and B2C in process of decision making by assorting
specific hospitality examples..................................................................................................4
P6. Evaluate different approaches to market research and method for understanding decision
making process. ............................................................................................................7
Provide a coherent and justified evaluation of how different factors influence hospitality
decision-making and buying behaviour, supported by specific hospitality examples...........8
Task 4...............................................................................................................................................9
P7. Estimate how marketers can affect different stages of hospitality decision making process
by giving examples. ..............................................................................................................9
Critically evaluate how marketers influence each stage of the decision-making process with
reference to relevant methods and models applied...............................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The description of hospitality is relationship between visitor and host, where host receive,
greet to guest while receiving them along with their goodwill involving reception and
entertainment of guests. It is a broad category of field within services industry that involves
lodging, beverages and food items etc. Apart from it, Consumer behaviour is form of study as
individual, group or organisation where all the activities associated utilised for goods and
services.
As in this following report the organisation selected Cosmos Holidays, its a British
Independent United kingdom based offers different range of package holidays in overall UK
market. It was founded 1928 which remains owns by headquarter in Bromley, United Kingdom.
In report topics are discuss on culture, social, personal and psychological factors that influence
consumer behaviour and attitudes. Impact of digital technology in customer trend, consumer
decision making in purchase map-path. Difference between about hospitality industry of context
between B2B and B2C by using examples. Different approach of market research apply to
understand decision making process, Discuss about how marketer influence each other stage of
decision making process with reference of relevant method and model implement.
MAIN BODY.
Task 1.
Covered in PPT
Task 2.
P3. Examine the stages of consumer decision making journey and map to path of purchasing.
The stages of consumer decision making which defines procedure to helps customer at
the time of approaching effective or suitable product and services of different choices
(Dewnarain., Ramkissoon and Mavondo., 2019). It consists of series about phases where a
customer presumes in a way to accomplish their needs and wants . Some of factor of consumer
decision making related with map to path purchasing that explains below:
1