This presentation explores the factors that influence consumer behaviour and attitudes in the hospitality industry, the challenges of delivering quality services, the impact of digital technology on changing customer attitudes and behaviours, and the emerging consumer trends affecting the industry.
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Tableof Content Introduction The different factors that influence consumer behaviour and attitude Challenges while providing quality services Impact of digital technology on changing customer attitudes and behaviours Emerging customers trends Conclusion References
Introduction Consumers are considered as key players for all institutions as understanding their behaviour helps entities to gain revenues. The presentation includes factorsinfluencingbehaviourofconsumers,challengesofdelivering quality services, digital technology impacts and emerging consumer trends that affects hospitality industry.
The different factors that influence consumer behaviour and attitudes Hospitality industry is one of the unique sectorthatdeliverssubstantial commoditiestogetherwith unsubstantial services like atmosphere, spaservices,accommodationand food. Hence, consumer behaviour is significant as well as predominately complicated towards the industry.
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Continue.. The factors that contributed more on impacting behaviour of consumers are as follows: Cultural factors:Culture is fundamental field which influences human wants. It includes traditions, moral values and perceptions of consumers. Within a culture smaller sub culture also exists that provide distinct identification and socialising methods. Personalfactors:Individualfactors concerned withconsumers which stronglyinfluencestheirpurchasebehaviouraretermedtopersonal factors. It includes lifestyle, values, age, occupation and income of an individual.
Continue... Social factors: Social circle as well as who individual interacts with also affects their choices addition to decisions. Elements within the factor are family, status, reference groups and social roles within society. Psychological factors: These are concerned with individual psychology whichdrivestheiractionsforhuntingsatisfaction.Perception,attitude, motivationadditiontolearningarebasicpsychologicalfactorsthatare considered by marketing analysts for directly influencing consumer decisions.
Challenges of quality service delivery to meet consumer expectations During quality services are delivered to consumers within hospitality industry, administrators of Old Parsonage Hotel faces uncountable challenges in order to meet expectations with requirements of potential customers. Some challenges are: Understanding expectations of customer:As customer expectations changes with passage of time, managers of selected hotels faces challenge to carefully understand existing needs or expected service so that they can offer them in current context. Assurance:To assure a consumer that quality services will be delivered to them as per their expectations is also difficult as organisation themselves do not have any idea about customer expectations and accordingly serving them services.
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Impact of digital technology on changing consumer behaviour and attitudes As digital technology is changing with fast speed that results in changing behaviours as well as attitudes of consumers. Digital technology plays crucial role in providing updated information about any product of service that hospitality industry offers which can changes behaviour of consumer to great manner. Due to this, consumer makes more explanations and demands that creates issues for entities to meet their expectations that directly impacts on changing attitude of potential clients in context to perceiving entity.
Emerging consumer trends affecting the Hospitality Industry With changing market conditions, various consumer trends have emerged that impacts on overall hospitality industry. Some are: Sustainability:Nowadays,increasingawarenessofconsumersfor environment prefers to select those hospitality institutions that functions ethically as well as makes promotions for environment friendliness. New staff roles:In modern era, Customers prefers to make bookings through digital technologies. Fro this, hospitality based organisations have to hire competent personnels having roles to manage customers digitally.
Conclusion The PPT concluded that understanding customer behaviour is key for entities to remain in market. Factors that widely impacts attitudes and behaviour of targetted customers are personal, cultural, social and psychological factors. Challenges while delivering quality services are understanding customer expectationsandprovidingassurance.Emergingconsumertrendsare considered as new staff role and sustainability.
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References Bell, J., 1999.‘Doing your research Project’. (3rd Ed)Buckingham: Open University Press. Hudson, S. and Hudson, L., 2017.Marketing for tourism, hospitality & events: a global & digital approach. Sage.