Hospitality Consumer Behaviour and Insight

Hospitality Consumer
Behaviour and Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P3............................................................................................................................................1
P4............................................................................................................................................2
TASK 3............................................................................................................................................3
P5............................................................................................................................................3
P6............................................................................................................................................4
TASK 4............................................................................................................................................6
P7 ...........................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Consumer behaviour is define as the method of psychology which is affiliated with whole
emotion and will power of individuals towards particular goods or services. This consists
particular activities, decisions, experiences and other that satisfy the audiences needs (Murillo
and King2019). The chosen company for this report is Holiday INN which is British owned
American hotel brand having headquarters is in Denham, UK. The topic which is covers in this
report are journey of customers decision-making's phases, mapping a path and key differences
among procedures of decision making in respect of B2B and B2C. Moreover, many approaches
to market research as well as methods are described. Apart from this, evaluation related to
marketer influences many decision formulating phases are discussed in this report.
TASK 2
P3
Customer decision making methods is regarded as a model that provides assistances to
states that how audiences are formulating their buying decisions. Mainly, its nature is non linear
which means that overlapping each other unnecessary decisions. Moreover, it is considered as an
economic activities that satisfy the users as its demands are accomplished. This is also known as
customers buying decision making procedures that includes 5 stages. All the steps are discussed
below:
 Needs recognition: Herein, the needs of users prevailing at marketplace are observed.
Thus, it is vital for all hospitality entities to ascertain its buyer requirements that assists
them in attaining it in efficacious way at specific period and invent an appropriate
strategies of marketing.
 Information research: This is regarded as the other step that mainly concern about
accumulating information in respect of audiences choices and preferences available into
market areas. Thus, hospitality sector firms like Holiday Inn and others gather
information through utilising few sources such as public sources and many more.
 Evaluation of alternatives: Herein, the targets which is observed within previous phase
are assessing in respect of its characteristics into a bids for getting negative as well as
affirmative outcomes related to service, products and others. This stages is very essential
for opting effectual alternatives.
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