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Hospitality Consumers Behaviour and Insight : Assignment

   

Added on  2021-02-20

12 Pages3036 Words49 Views
HOSPITALITYCONSUMERBEHAVIOUR ANDINSIGHT

Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P1 Examining different factors influencing the customer behaviour .........................................3P2 Customer trends are changing due to impact of digital technology.......................................3LO 2.................................................................................................................................................3P3 Stages of consumer decision making journey and also map a path for purchasing theservices .......................................................................................................................................3P4 Importance for marketers to map the path to purchase..........................................................6LO 3.................................................................................................................................................7P5 Comparing and contrasting the hospitality sector as B2B and B2C.....................................7P6 Different approaches to market research...............................................................................8LO 4.................................................................................................................................................8P7 Marketers influences the different stages of hospitality decision making. ...........................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONConsumer behaviours is determined on the bases of identifying the needs and wants onrespective products and services through which it fulfil their needs at large level. Consumerbehaviour mainly fluctuates on three basic aspects such as psychological thoughts, social factorswhich the company is adapting and the personnel expectation which they are undertaking in caseof preferring the products and availing their services. The stability of the company is identifiedupon fulfilling the customer needs and thus, it can be undertaken in respect of examining theirbehaviour and availability regarding preferring such products. Present report is based upon the Ritz-Carlton hotel which was opened on 24 May 1906 inUK and this hotel is famous by its unique concept which is designed by Charles Mewes andArthur Davis. This hotel carry the symbol of most prestigious and well known services throughwhich they attract the large number of customers. Ritz hotel is owned by the Bracewell -Smithfamily till 1976 and after that it is purchased by Ellerman group of companies. This report willincludes the various factors which influences the customer behaviour and attitudes in thehospitality sector. It also incudes the stages which is determined by the customer for effectivedecision making and also carry the map regarding the path to purchase or avail services. Furtherthe report examines various forms of research which influences the consumer decision making.Lastly the report ends up with determining the marketers to influences different stages ofconsumer decision making. LO 1P1 Examining different factors influencing the customer behaviour P2 Customer trends are changing due to impact of digital technologyCovered under PPT LO 2P3 Stages of consumer decision making journey and also map a path for purchasing theservices Consumer decision making process carry the crucial importances for the organisation asit carries with various judgement before using the products or gathering information regardingthe products availability and also identifying its alternative methods which is available in marketbefore purchasing such products (De Mooij, 2019). After satisfying with all such aspects, they

prefer to buy the products. This refers to availing the accurate needs and wants of the customerand taking the effective decision making regarding using such products and services. The model which the Ritz hotel can use to helps consumer for effective decision makingreflect the Nicosia model in which they uses the communication method to attract the consumerbehaviour and make the positive attitude towards attaining such products. The stages ofconsumer making decisions journey which can be examined as (The consumer decision journey,2019):Activities Pre- purchase PurchaseDecision Receive Post – purchase In case ofordering anyproducts fromhotel. It can beundertaken bybooking anyproducts inadvance. This canbe done throughvarious factorssuch as:Advertising theproductsSocialmediamarketingthroughemail. 1.It isundertaken inrespect ofgettingmorerewardsbychoosingsuchproducts. 2.Thedecision isalsointerpretedon thebases ofreadingthe casestudiesregardingavailingIn thisstage, itcarriesvariousnegotiationactivitieswhichtheyundertakebeforeorderingtheproducts. Thedecision isundertaken inrespect ofeffectivecommunicationThis stepsis initiatedwhen thecustomeris satisfiedwith thecompanyreview. They areattachedwith theservices ifthey gettimelyreferralmoney atthe time ofavailingtheservicesonline.They also

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