Hospitality Consumer Behaviour and Insight

This document discusses the importance of understanding consumer behavior in the hospitality industry. It explores the consumer decision making journey and path mapping, compares and contrasts the key differences in decision making for B2B and B2C, and discusses different approaches to market research and methods of research. The document is relevant for students studying hospitality and marketing.

Hospitality Consumer
Behaviour and Insight

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
P3 Consumer decision making journey and path mapping .......................................................3
P4 Map a path to purchase are important for marketers ............................................................5
Task 3...............................................................................................................................................6
P5 Compare and contrast the key difference of hospitality decision making process for B2B
and B2C.......................................................................................................................................6
P6 Different approaches to market research and methods of research.......................................8
TASK 4............................................................................................................................................9
P7 Marketers can influence the different stages of hospitality decision making process..........9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consumers are considered to be the essential need of the growth and prosperity of any
particular business development. This have the clear level of contribution in making the
company more level of successful along with proper level of purchasing the product and
services. This is helpful in by increasing the level of popularity. This is considered to be more
level of importance for the business to have the appropriate level of focus of developing the
customer with respective needs which helps in gaining the level of profitability.
As per the modern terms, the need of the consumer have the tendency to be changes
which created more level of important business opportunities for the business organization to
gains more level brand awareness and growth. In order to have the proper level of understanding
in terms of consumer behavior, hotel Travelodge has been selected which is pertaining numerous
chains of hotels in UK.
This report ave the clear way discussion regarding the consumer decision making which
have clear involvements of different stages in readership to services developmental. It is more
important, that the development of decision making process of B2C and B2B for the hospitality
industry in realization for marketable to have the imperturbability of varsity which effected the
decision making
MAIN BODY
TASK 2
P3 Consumer decision making journey and path mapping
The process of decision making have the clear level of involvement of the various
activities which have proper level of recognition of the customer needs, collection of proper
information along with viewing various alternative in order to have the appropriate selection for
purchasing the various products and services. At the end it is considered to be more important
aspects to have the better level of understanding the needs for their customer. Path mappings is
the way for influencing people in order to make buying decision for have the competition of
appropriate energy as stages as follows-
Need Recognition- The first where propel analysis their needs and make decision to buy
the services. In the context to Travelodge of hotel get the services by analysis their decision
making to have the effective purchases.

Information Search- In the next step, information which is collected by the customer
toward the respective services such as the people collects the information about the Travelodgein
order to have avail services.
Evaluation of Alternatives- There the customer have the large variety of option to have
the purchasing decision. The customer has the different varsity of option which is being
evaluated by the customer of hotels which helps in making appropriate level of decision making.
Pre Purchases Stage- this is based on understanding for the need themselves or finding
the so problems. In this case, the stage have the close level of intensification which is need for
having proper purchasing of products. For the instances, the customer two have the willing level
of interested which have clear thinking's of reverent services which is provided by Travelodge
hotel.
Purchase Stage- the step to have proper involvements of proper evaluation the
differentiates of hotels by all level of alternatives which helps in selection of various products in
more prominent way. In relation to Travelodge, the customer purchase serves have proper
slaying the providence of different services at more favorable prices which have satisfactions in
more appropriate manner.
Post Purchase Stage- this is the stage here the services have been provided to consumers with
after sale services which will be helpful in future buying make decision. For the customer of
Travelodge which have proper level of availing the services make proper level of further
decision such as like feedback, customer query etc which make happy.
Receive Stage- This have clear realization with product and services which have been actuality
lavished. This is helpful to hotel in order to have the increase in business values along with
popularity of providence quality of services. This is helpful in making appropriate decisions
with other facilitates which can be such s the WI-FI, musics and transportation facility that helps
to make the decisions.
At last, it is important to have the proper evaluation of consumer journey which have the
clear beginning form the recognition of needs along with ending as recessive stages. This is also
helpful in maintaining the customer for long period along with increasing level of profitability.
Level Of Consumer Decision Making
This is having preparer level of consideration in order to make effective level of decision
making for the hotel Travelodge which are explained as follows-

Routine problem solving- this have the statement in regards the services which is in
relation to daily needs and wants having the carrying of the lightest prices. This is the stages
where the product is being purchased without any second thought.
Limited problem solving- this have the statements where the consumer have give a
second thought as they have the make particular research regarding brand which is helpful
making the appropriate decision makings.
Extensive problem solving- it is the stage where consumer buy something for the first
times which have dependency over extensive fundraising as the economic decisions.
Four views for consumer decision making:
Economic view model -this is process where consumer have to buy the something with proper
level of evaluation at all the perspective. So it is important for Travelodge hotel to have the
proper attention in the different pricing strategy.
Passive view- it is opposite of active where the promotional activities of Travelodge will be
helpful in gaining more level of profitability the company.
Cognitive view- In this the consumer is situation analysis to have proper evaluation of all level
of uncertainties which will be helpful in pricing the demonstration. This is helps of the customer
of Travelodge to have the better level of feeling in availing the services.
Emotional view- there is feeling of emotional and restlessness under which the customer don't
have preference to feel good at purchasing the products.
Consumer behavior model – Engel Blackwell kollat model
It is based on ere important four key components that’s information processing, central control
unit, decision making process and along with influence entered in environment.
Information processing- the dependence on factor which influence act as stimuli from
marketing and non-marketing perspective in such as exposure, attention, compression and
retention.
central control unit- it is based on pervious experience, customer evolution, change in minded
along with personality.
decision making process is about recognition of issues along with internal and external research.
Influence entered in environment that is based on income level. Financial status along with
family influence.

Advantages- it is helpful in analysis different level of marketing and non-marketing perspective
on basis of experience, customer evolution, change in minded along with personality.
Disadvantage- it has major impact of the income level and Financial status
So this hotel Travelodge should have proper maintenance of differences targets to make more
effective to costumer to have certain level of purchasing decision with having proper marketing
and non-marketing perspective which will have inclusion of previous experience, customer
evolution, change in minded along with personality.
Consumer behavior model- Nicosia model
This model has clear dependence on there exposure a consumer tends to with respect to its
purchasing decision. The model has four field as the output of fist act as input to second one and
so on.
The first field consists of personal attributes a firm attribute. Which is in relation to have
predisposition of existing attitude of customers towards the product and firmer attributes towards
consumer.
The second is reading consumer research and evaluation
The third is in terms of decision making
Fourth is regarding post purchase behaviors after consumption of service.
Advantages- this is continuous cycle which is one output to other input which make process
stronger.
Disadvantage- there are exosmic of very subfield which makes process more complex with
taking the assumptions of internal and external environments of decision making.
P4 Map a path to purchase are important for marketers
In the competitive environment, it is important for the marketer to have the effective
level of decision making which make the proper level of influences in order to have the proper
level of mapping the market. This will have the clear level of effectiveness the consumer
decision making in different business aspects. There is change in the costumer decision making
as per the time, fashions and the different level of status. The marketer is playing importune roles

who have the clear understanding the in behavior which changing among the customers. There is
providence of modifies products as per their respective need and east. In more to have the
understanding of the Travelodge hotel, the marketer should have the mainstream of appropriate
path is which is helpful in indemnifying the different level of needs along with minimization the
different challenges in order to get the maximum level of profit. There are more level of
factorizes which have the clear over the decisions making process are such as -
Influences of marketing mix- this involves a proper level of combinations of different
price, product, place and the promotions which is considered to be more level of helpful in
making appropriate level of decisions amazing. For instance- the management of hotel
Travelodge helping in motivating differentiates services which will helpful in increasing the
level of productivity along with profitability. It is important for the marketers to have the proper
analysis of the currents which have offering of markets and services in more according manner.
Influence in level of technology- it is used by the marketers to have proper facing the increased
level of composition along with market share. For having instance, the marketers of hostel
Travelodge should have the proper use of technology in order to have the development of online
translocation, payment booking along with all time cancellation. This facility will help consumer
to have increase in number the customer which have positive impact over the business
organization and behaviorism.
Heuristic factor's- This is having the influences of the consumer behavior which is
positive level of recreations which states statue of people ho are considered to b mental. It is
helpful in meeting up the needs to the customer by proving them the best appropriate option.
The customer of the hotel Travelodge should have the proper level of availing the basic needs
along with fulfilling the luxury ants as per the different perceptional of costumers hitch is
considered to be more level of helpfulness in buying decisions which is been effected by
influence.
Task 3
P5 Compare and contrast the key difference of hospitality decision making process for B2B
and B2C
Decision are considered as the important aspects for the development of business
organization, more an if it is taken consumer or the management in order to fill up the
various level of needs and the increase in level of business satisfactions. It is more in

realization of the B2B &B2C, as this is considered to be more level of beneficial in
increasing the business activities along with profit. In the former one, organization have the
selling of products along with services to customers s the selling of variety of product and
services helps the company to gains the competitive advantages at more production and
administration level as compare to other competitors.
Particular B2C B2B
Purchasing
decision
This has the clear meaning the customer
have to particular level of judge to have
the purchase a particular goods' ad
services firm the different business
organization.
This make the understanding over clear
requirement with having fewer times
and less cost along no level of
immediate which is available to the
development of business deal.
This have the providence of the
product and services which is
provided by the organization to
another one. This is the situation
where customer of the Travelodge
hotel will have not availing of
services directly form the other
agency which have the clear
linkages with respective similar one.
Identifying the
needs
The market of the Travelodge hotels
have the major responsibilities to ave
the finding of customer and providing
the service accordingly. There is also
the uses marketing activities which is
like promotion channels, YouTube and
other is publicity of mouth.
In this marketer of the organization
have the proper needs of the
business to which have the proper
linkages. There is proper to have
filling the demand which helps the
firm in order to have run successful.
Decision in
relation to
market size
In this the management of Travelodge
hotel should have the proper level of
covering the proper area with which is
providing products and which have the
services which makes car understanding
the large size along with proper making
profit.
In this, Travelodge in management
which have the proper classifications
the market is being divided on the
basis of the area, regions and the
small size which helps to fill the
needs in more effective manner.

Therefore, the market research helps in the context of the managing the different level of B2B
&B2C which is managements by the proper level of management team of Travelodge. This will
be helpful in makings appropriates level of decision making in order to have the merchandising
of busying productiveness and the services in more perfect manner.
P6 Different approaches to market research and methods of research
The research of market have the proper understanding in terms of the study of market ans
customer which have the clear statement if the increase in the knowledge as per of prevalence
trends and markets perception of customer needs. In the context of Travelodge hotel, in the
management of research have the tendency to make the markets recent level of trends which hold
implemented to accompany in order to competitive advantages in the respective organizations. It
has the clear contingent of two different procedure which can be such as -
Qualitative method
This method has the clear associations with the business along the development of customers
and business in order to be from peoples to have the proper purchaser of product. This is clear
representation of theoretical data which is having the level of presences of various collected from
sample representation, survey method and observation that helps to maintain data in proper
manner. In the context of Travelodge, the collection of data of the business will help in proper
level of indemnifying the increase in the number of customer along with providence the better
level of quality services. This is also considered as more level of helpfulness by using the survey
method in order to have the proper collection of the appropriate information.
Qualitative Method- this is having the considerations and understanding which in method used
by the firm to have the proper collection of knowledge and data form the proper application of
market research. In the hotel Travelodge, there is implementation of appropriate market research
with the helps of market survey which have the implementation of structure questionnaire. This
is regards ill helps in getting proper feedback and customer perfection which will be helps in
filling up the market gaps along with gaining market competitive advantages
Pareto principles is being used by the Travelodge company in definiteness proper level of
management practices which are such as -
Skill set- this is related to have the establishments of needs which is being required by the
market research in order to helps the increase in level of productivity and profitability. In the

context of the Travelodge in order have the proper requirement of the data which be related to
the writing skills, data handling, mathematical skills in quantitively method that helps to manage
the business and attracts customers.
Research methodology - the Travelodge is having the implementation of proper level of
structured questionnaire along with developmental of observation research which is needed to
have the achievements of the targets customers.
Sample size- the developmental of markets research in the context of Travelodge which is done
by management in order to have the collection of information of B2B and B2C. There is
development of sample size B2B is small ans the business to consumer is larger which have the
clear connected with the directly with customers.
Tele- depth interview- In this researcher of the Travelodge hotel should have the proper level
of collection of informations which is collected by this method where there is the uses of the
telephones, messages and the chat bots.
There is proper level of influences in appropriate decision making -
Personality- this is consideration of factor which have the connection to any superordinate of
any particularistic individuals as the influence over the respective decision making. In more
order with context of hotel Travelodge have the clear focus over different personality of the
customer which have the providence of the services in more according manners in the prices of
decision making.
Self-Motivation- as per the motivation by creating themselves as the customer of Travelodge
have the proper timing and level of visitations in order to have the collection of important
informativeness. This helps in the influencing them along with maintaining the particular level of
decision for buying services.
Perception- perception is the process in which in individual as have proper organizing and
interpreting of sensory vision and impression in order to give meaning to the respective
environment.
TASK 4
P7 Marketers can influence the different stages of hospitality decision making process
The major responsibility of the markets is to have the proper level of attestation the people along
per differential idea reference two different level of product and services. This have clear

statement of particular statements which have carelessly intensifier the particular products. This
will be helpful in particularize decision making. This the process which have the process level of
involvement of various alternative in order to the good option this is person after meeting the
expectations to make the profit easier. There is more over level of conservationists in order to
buying decisions -
Cognitive Approach- This have the clear statements with regard to thinking of people in order
to make particular decadence. There marketers have the developmental of decision masking
process with the help of the approach in order creativity a better consumer behaviorism
understanding. In the context of Travelodge hotels, the consumer wants to have development of
better understanding regardless the services they want in their hospital industy and make
decisions accordingly. Moreover, it helps to create the brand value of organisation.
Behavioral Approach - as per this approach, three should be proper level of knowledge in regards
to behavior of consumers in order to have the different perspective and decision making. In the
context of Travelodge hotel, the management have the upgradation of keeping proper level to
records in order to make particular treatment of the customer in more advances which will be
considered as helpful to have attractions to buy at more father more level. This is approach
which will be considered as more helpful with regard to understanding the different mindsets
which is essential to maintains productivity and profitability by influencing the customer at more
perfect level.
CONCLUSION
From the above report, it can be concluded as Consumers behavior clear level of
contribution in making the company more level of successful along with proper level of
purchasing the product and services. Path mappings is the way for influencing people in order to
make buying decision for have the competition of appropriate energy. It is important to have the
proper evaluation of consumer journey which have the clear beginning form the recognition of
needs along withe ending as recessive stages. Travelodge helping in motivating differentiates
services which will helpful in increasing the level of productivity along with profitability.
Management of Travelodge hotel should have the proper level of covering the proper area uses
marketing activities which is like promotion channels, YouTube and other is publicity of mouth.
The considerations and understanding which in method used by the firm to have the proper
collection of knowledge and data form the proper application of market research. There is

existences different personality of the customer which have the providence of the services in
more according manners in the prices of decision making.

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