Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour
and Insight

Table of Contents
Intorduction
Main Body
Conclusion
Refrences

INTRODUCTION
Hospitality Consumer Behaviour Insight is the rendering several trends in
behaviour of individual which aims for raising effectiveness of the goods
and services across the hospitality industry to their customers.
Marriott hotel & resort is the Marriott International flagship brand of full
service hotel and resorts. It is also listed in the Forbes for the best company
to work with. There are 567 hotels and resort operating under this brand.
The report includes the determination of different factors which affect he
hospitality consumer behaviour and attitudes. The report further carried
forward with the demonstration of ability for mapping path for purchase in
hospitality context including decision-making process. Evaluation of
appropriate forms of research for understanding affects on the hospitality
consumer decision-making process. The report ends with how marketers
influence different stages of hospitality for consume decision-making
process.

Examining the factors which influence hospitality
consumer behaviour and attitudes -
Define consumer behaviour -
It is the study of how individual
organizations, consumer or group
purchase, select, use or dispose the
product and services, different ideas for
satisfying wants and needs of customers.
This is the referred as the action of
consumer aiming the marketplace and
underlay the motives for these actions.

Various factors which influence consumer behaviour -
There are several factors which affecting the behaviour of the consumers are as follows -
Cultural-
It is stated that an individual learn from the set of values, perception, beliefs and behaviours at
the early life stage of the childhood. This can be learned from the parents, teachers, family
member's and the various key institution which all are surrounded by the individual during the
growth stage. So the cultural behaviour is being from where he or she belongs to. The cultural
factors can be- Social class, culture, subculture etc.,
Social-
Individual resides in the social environment where they are surrounded by different people who
have various buying behaviour (Litvin, Goldsmith and Pan, 2018). The purchase behaviour of the
consumer is affected by this factor to a great extent. Some of these factors are role, family, status
or reference group etc.,

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Personal-
There are several factors which influence the individual to personal
for making a decision of purchasing the product and services. Some
are age, income, lifestyle and occupation etc.,
Psychological-
The individual psychology plays a major role in the consumer's
preference which can be dislike or like for the specific product and
services. Most of these can be motivation, perception, belief and
attitudes and learning.