Hospitality Consumer Behaviour & Insight: Doc
Added on 2021-02-21
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HOSPITALITYCONSUMER BEHAVIOURAND INSIGHT
INTRODUCTIONConsumer behaviour relates with consumption of commodities and services. It is termedout as customer purchase behaviour that is done in order to meet the needs of consumers(Murphy and Dweck, 2016). In industry as hospitality, consumer behaviour mainly concernswith analysing and understanding about what consumer wants, how much they can pay and howthey end up to process of buying. However, behaviour of consumer can get influenced by severalcomponents as social, cultural and personal factors.The present report is based on topic as hospitality consumer behaviour. Therefore, thereport will lay emphasize on components that influence hospitality consumer behaviour and theirattitudes. Additionally, assignment will demonstrate the ability to map a path to purchase inhospitality context including decision-making process. However, study will also consider over the various forms of research to understand theinfluence of process of consumer decision-making. Lastly, different stages to the decision-making will be defined to understand influencing purchasing decision of consumer. LO 1 P1Consumer behaviour termed out as study of individual consumers, groups andorganization to select, use, dispose ideas and services to full-fill their requirements (Stephen,2016). This is defined as observation study to examine the behaviour of consumer in market.Herein, there are some common factors that determines the influence of consumer behaviour as-:Components influencing consumer behaviour-Psychological factor- It is also termed out as human psychology that plays crucial role indesigning the preference of consumer, likes and dislikes for specific commodity and services.Behaviour of consumer get influenced with number of psychological components (Godey andet.al., 2016). There are number of dominants under this and it includes motivation, perception,beliefs and learning etc. Additionally, it is very tough to find out the impact of psychologicalcomponents as this is internal but much powerful to control person and buying choices.Henceforth, common psychological components that impact the choices and preferences atedefined as- Motivation
PerceptionLearningAttitude and belief. Social factor- The changes in social environment affects the mindset of customers (Trianni,Cagno and Farné, 2016). Thus, human beings live in complex social environment in which theysurrounded by the wide range of individuals who have varied purchasing habits. It can be true tostated that man is kind of social animal who prefers to acceptable by all tries to imitate thebehaviour that can be socially acceptable. Hence. Some common social factors defined as-FamilyRole and statusGroup referencesCultural factors- An individual learns from values, behaviours, principles and preference at aearly stage of childhood from people especially. Henceforth, the several culture factors aredefined as- CultureSub-cultureSocial class. Personal factor- An individual passes through various phases of life cycle such as infant,teenager, child and old. Therefore, personal components highly influence the buying decision ofcustomers. These as are- AgeIncomeOccupationLifestyleHenceforth, it can be concluded that the above mentioned has significant impact onbuying habits of consumer's. Thus, choice and preference of consumers impacts the demand ofhospitality industry.
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