Hospitality Consumer Behaviour and Insight - Factors Influencing Consumer Behaviour, Digital Technology Impact, Consumer Decision-Making Journey, B2B vs B2C Decision Making
VerifiedAI Summary
This report discusses the factors influencing consumer behaviour and attitudes in the hospitality industry, the impact of digital technology on consumer trends, the stages of the consumer decision-making journey, and the differences in decision-making between B2B and B2C. It also evaluates different approaches to market research and methods used for understanding the decision-making process.