Hospitality Consumer Behaviour Insight

This presentation provides insights into consumer behavior in the hospitality industry. It explores the cultural, social, personal, and psychological factors that influence consumer behavior. It also discusses the changing consumer trends due to the influence of digital technology. The stages of the customer decision-making journey and the importance of mapping a path to purchase are explained. Additionally, the presentation compares the key differences in the decision-making processes in the hospitality industry and discusses various approaches to market research.

Hospitality Consumer
Behaviour Insight

Table of Content
• Introduction
• Different cultural, social, personal and psychological factors that influence consumer behavior
• Consumer trends are changing cause of the influence of digital technology
• Stages of the customer judgment making journey and map a path to the buying
• Importance of map a path to purchase and acknowledge consumer decision making
• Comparison of the key differences of the hospitality decision making process.
• Various approaches to market research and methods or research utilised for understanding
• Different stages of the hospitality decision making process.
• Conclusion
• References

Introduction
• Consumer behaviour seems to be the practise of examining the
performance and preferences of consumers and a basic activity related to
the purchasing, collection and use of products and services in order to
satisfy their needs and preferences. It is a continuous process that begins
with pre-purchase operations and ends with the experience of post-
purchasing. It requires multiple variables, such as the assurance, purchase,
usage and removal of products and services.

Different cultural and psychological factors that
influence consumer behavior
There are a variety of cultural, social, personal and the psychological
elements which generates the attraction towards the consumers behaviour
and the attitudes. These factors can be explained in detail under as :
The cultural factors- The behaviors and the attitudes of the customers are
widely impacted by these elements like the purchase culture, subculture and
the social group.

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Reference group- Reference groups are willing to form persons attitude
and behaviour. There are effects of reference groups which differ across the
impact of the buying decision. For example, if a person is accessing the
services from the red carnation hotels and discussing about the effectiveness
and efficiency of theses hotels to their relatives and friends, and family then
it builds the impact on the customers behavior.

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• Psychological factors- This element concerns about the motivation,
perception, learning beliefs and attitudes which highly impact the
purchase decision of an individual.
• Motivation- Motivation is an elements which will lead the customers to
the form a purchasing behaviour and attitude. It is the need which
becomes sufficient to the customer to want to satisfy it.

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Perception- It is the scenario in which the person chooses, manages and sets
the details they receive in a way to attempt something which does makes
some sense. For example, if an individual figures out that red carnation
hotels provide efficient facilities and products on cheaper price in
comparison to others then they can access the services of the respective
company. But if they finds that the insight is not up to the mark and think
that the cost of services and commodities is un affordable then they can

Consumer trends are changing cause of the
influence of digital technology
There are variety of technologies that are approved by the hospitality
organizations and they lay impact on customer behavior on the basis of
various modification. There are few changes that effects consumer trends,
which are listed below :
• Accessing internet
• Virtual reality
• Wearable technology

Stages of the customer judgment making journey
and map a path to the buying.
Consumer behaviour is an act and decision making process of an individual
to purchase the commodities and services of a business venture with the
motive of providing the luxury as demanded. In different stage, the person
is not able to buy anything with the fluctuating demands towards services
and facilities. For example, in case of red carnation hotels, within this phase,
people look out for the demands to enjoy the benefits of services of the
company for which they have demanded for.

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Purchase decision- After gathering the data with reference to the services
and facilities under this stage, the customer make identification to purchase a
commodity in this context to understand the collected of satisfaction.

Importance of map a path to purchase and
acknowledge consumer decision making.
In the current course of time, there is a lot of competition in market which
highly effect through consumer identification towards the organization.
Customer behaviour is reversible in nature so the preferences of individuals
changes according to the ongoing fashion and trends. For example , the firm
at which the red carnation hotels operates their business, there are high
range of rivalry that in effects the profit status and effectiveness of the
venture in negative aspect.

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Emotional view- In this view, the red carnation marketers take a step to
identify and determine the feelings of consumers that are govern in creating
authorization over consumers mental state and to understand their aims and
targets.

Comparison of the key differences of the
hospitality decision making process
The difference among B2B and B2C are mentioned below:
Particulars B2B B2C
• Purchasing decision -In B2B before taking decision on the basis of
purchase , business assess data about the services cost, attributes,
strategies etc. in particular industry. To gather reliable information in
context to goods that takes them to make progression in the overall
execution.

Various approaches to market research and
methods or research utilised for understanding
In order to thrive and maintain the current overall market, analysis plays an
important role in supplying an organisation with the opportunity to recognise
consumer and industry patterns and demands throughout the sense of the
required plan of events.

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That most of this publication's approaches are discussed as follows:
• Public records- In this in order to reach their targets successfully, Red
carnation hotel begins the judgement method of dealing also with
corporation by evaluating their official data and implementation among
customers and the market.

Different stages of the hospitality decision making
process
B2B as well as B2C are 2 key marketing variables that are entirely
influenced by the purchasing actions and willingness to grow an operation to
achieve a great productivity and productivity ratio (Hu and et. al., 2019).
Advertisers of Red carnation hotel were seen inside industry to become the
most important aspect and many pros represent business.

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• Perception-This describes the way each individual looks at the world and
has opinions about them. In Red carnation hotel, insight will play a key
role in shaping customer purchasing behaviour. Marketers should rely on
optimistically enhancing the perfection of the goods and services in the
customer's view.

Conclusion
• In last, it is stated that customer behaviour is productive and cooperative
through which a business can calculate market patterns and obtain data on
consumer needs and aspirations. In emerging technology, there are many
changes and adjustments that influence customer behaviour. Devising
operation through consumer determination tends to figure out public
attention in a leadership's basic goods and services.

REFERENCES
• Hu, F. and et. al., 2019. Evolving customer expectations of hospitality
services: Differences in attribute effects on satisfaction and Re-
Patronage. Tourism Management, 74, pp.345-357.
• Kustos, M. and et. al., 2019. Using consumer opinion to define New
World fine wine: Insights for hospitality. International Journal of
Hospitality Management, 83, pp.180-189.

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