Hospitality Consumer Behaviour Insight

Hospitality Consumer
Behaviour Insight

Table of Content
• Introduction
• Different cultural, social, personal and psychological factors that influence consumer behavior
• Consumer trends are changing cause of the influence of digital technology
• Stages of the customer judgment making journey and map a path to the buying
• Importance of map a path to purchase and acknowledge consumer decision making
• Comparison of the key differences of the hospitality decision making process.
• Various approaches to market research and methods or research utilised for understanding
• Different stages of the hospitality decision making process.
• Conclusion
• References

Introduction
• Consumer behaviour seems to be the practise of examining the
performance and preferences of consumers and a basic activity related to
the purchasing, collection and use of products and services in order to
satisfy their needs and preferences. It is a continuous process that begins
with pre-purchase operations and ends with the experience of post-
purchasing. It requires multiple variables, such as the assurance, purchase,
usage and removal of products and services.

Different cultural and psychological factors that
influence consumer behavior
There are a variety of cultural, social, personal and the psychological
elements which generates the attraction towards the consumers behaviour
and the attitudes. These factors can be explained in detail under as :
The cultural factors- The behaviors and the attitudes of the customers are
widely impacted by these elements like the purchase culture, subculture and
the social group.