This presentation provides an analysis of consumer behaviour in the hospitality industry, focusing on the impact of cultural, social, personal, and psychological factors on purchaser behavior. It also discusses the changing customer trends due to digital technology. The presentation concludes with a summary of the key findings.
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HOSPITALITY CONSUMER BEHAVIOUR INSIGHT
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Table of content Introduction various cultural, social, personal and psychological factors which impacts the behaviour of purchaser Change in customer trends due to digital technology Conclusion References
Introduction Consumer behaviour is considered as a process of analysing behaviour ofanindividualpersonregardingtheirneedsandwantsatmarket place. The organisation focuses on providing product and services as pertheirneedinordertosatisfythem.Inotherwords,consumer behaviour is determined as a study of behaviour of an individual person in order to take decision of selecting, purchasing goods for satisfying need and want of its user for achieving goal in timely manner. This report is carried upon company named as Grosvenor hotel. It is well known hotel which is located in UK and provide superior quality services to its user. There are around 24 rooms as well as 24 suites and overall 8 floors and they are famous for providing comfort to its customer in addition with prudent compensation (Bharwani and Mathews, 2016).
Various cultural, social, personal and psychological factors which impactsthebehaviourof purchaser Herein, there is an investigation regarding purchasing behaviour of customer during particular phase of time period. In context of Grosvenor, the company focuses on investment of large amount of efforts and contribution on understanding behaviour of its client and their loyalty towards company. There are various factors through which consumer purchasing behaviour is analysed that are going to be mentioned below:
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Continue Social factorinclude education level, lifestyle and wealth of an individual person during particular phase of time period. There are different social factor that is going to be mentioned below: Reference gatheringthis kind of gathering is connected with tremendous intensity and choice of its user that help in achieving positive outcome in future period of time.
Continue Individual factorthere are various factors which is related to individual person and these factors impose direct impact on behaviour of consumer. The individual factor that is connected with different perspective which is going to be mentioned below: Age and life cycle stagesit is considered as a stage in which the behaviour of individual person is determined according to their age. According to changing need and requirement related to behaviour of individual person and the organisation focuses on satisfying their need in order to increase brand image and reputation of company in front of customer at marketplace.
Continue Social groupthis social group are linked with virtue, conviction, custom as well as various imperatives. Culture is considered as a noteworthy function that affects the behaviour of consumer in an appropriate manner. Subcultureit is considered as a gathering of value, convention that is connected with one another. By using comparative culture, there are various preferences which are maintained in order to provide intensity to changing behaviour of its user during particular phase of time period.
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Continue Psychological elementsrespectively are connected or related with the presence of insightful capacity of individual person. Therefore, it is necessary to understand this kind of element that is connected to various variables that is going to be mentioned below: Inspirationmotivation is determined as an important angle that is needed by individual person in order to satisfy their need and want. In context of chosen hotel, their focus is on using propel and various specific apparatus that help in achieving favourable outcome in future period of time and satisfying their needs.
Change in customer trends due to digital technology The innovation is considered as assets that imposes direct impact on behaviour of purchaser during particular phase of time period. By using latest innovation which helps in provide services for increasing profit margin in future period of time. In respect of chosen hotel, the latest innovation helps in satisfying the changing behaviour of consumer during particular phase of time period. There are different factors through which customer are getting enormous ramification in context of latest innovation. There are different component that is going to be mentioned below:
Continue Straightforwardness and solace in getting datadigital innovation assists customer in accommodation sector in order to achieve simplicity while booking as well as delivering administration. In respect of chosen hotel, they are adopting various kinds of gadgets for appointment which is providing simplicity to its customer. The innovation helps in reaching to larger number of client and using different information for satisfying its consumer in an appropriate manner (Erickson, and Rothberg, 2017).
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Continue Effect of portable applicationmobile application is considered asamostappropriateideaorviewsinwhichproper correspondence can be developed between clients as well as association. Portable application imposes direct impact on client anditmaintainsthegoodrelationshipbetweenclientand manager of hotel during particular phase of time period. In context of chosen hotel, they focus is on launching their own application by which they can interact with its client in a good way (Ivanov and Webster, 2019).
Conclusion Onthebasisofabovementionedreport,ithasbeenanalyzedthat consumer behaviour is considered as a process of analysing behaviour of an individual person regarding their needs and wants at market place. The organisation focuses on providing product and services as per their need in order to satisfy them. In other words, consumer behaviour is determined as a study of behaviour of an individual person in order to take decision of selecting, purchasing goods for satisfying need and want of its user for achieving goal in timely manner. There are various process used for taking decision related to purchasing products and services by its user for satisfying their needs during particular phase of time period.
References Bharwani, S. and Mathews, D., 2016. Customer service innovations in the Indian hospitality industry.Worldwide Hospitality and Tourism Themes. Björk, P. and Kauppinen-Räisänen, H., 2016. Local food: a source for destination attraction.International Journal of Contemporary Hospitality Management. Bruwer, J. and Rueger-Muck, E., 2019. Wine tourism and hedonic experience: A motivation-based experiential view.Tourism and Hospitality Research,19(4), pp.488-502. Erickson, G.S. and Rothberg, H.N., 2017. Healthcare and hospitality: Intangible dynamics for evaluating industry sectors.The Service Industries Journal,37(9-10), pp.589-606. Ivanov, S. and Webster, C. eds., 2019.Robots, artificial intelligence and service automation in travel, tourism and hospitality. Emerald Publishing Limited.