Hospitality Consumer Behaviour

HOSPITALITY CONSUMER BEHAVIOUR
INSIGHT

Table of content
 Introduction
 various cultural, social, personal and psychological factors
which impacts the behaviour of purchaser
 Change in customer trends due to digital technology
 Conclusion
 References

Introduction
 Consumer behaviour is considered as a process of analysing behaviour
of an individual person regarding their needs and wants at market
place. The organisation focuses on providing product and services as
per their need in order to satisfy them. In other words, consumer
behaviour is determined as a study of behaviour of an individual person
in order to take decision of selecting, purchasing goods for satisfying
need and want of its user for achieving goal in timely manner. This
report is carried upon company named as Grosvenor hotel. It is well
known hotel which is located in UK and provide superior quality services
to its user. There are around 24 rooms as well as 24 suites and overall 8
floors and they are famous for providing comfort to its customer in
addition with prudent compensation (Bharwani and Mathews, 2016).

Various cultural, social, personal
and psychological factors which
impacts the behaviour of
purchaser
 Herein, there is an investigation regarding purchasing
behaviour of customer during particular phase of time
period. In context of Grosvenor, the company focuses on
investment of large amount of efforts and contribution on
understanding behaviour of its client and their loyalty
towards company. There are various factors through which
consumer purchasing behaviour is analysed that are going to
be mentioned below: