Hospitality Consumer Behaviour Insight

Hospitality Consumer Behaviour Insight

Table of content
 Introduction
 various cultural, social, personal and psychological factors
which impacts the behaviour of purchaser
 Change in customer trends due to digital technology
 Conclusion
 references

Introduction
 Consumer behavior signifies the provision of services that is given to
its user and there is a relationship among business for fulfilling the
need of its user. The present environment of organization is dynamic
which imposes direct impact on behavior of consumers within
hospitality sector. For attracting large number of user, it is very
important for organization to handle behavior of consumers by
adopting various techniques. In context to present report, the selected
organization is Claridge Hotel. It is well-known hotel and there are
around 197 rooms with 11 suits and this hotel was located in UK.

Various cultural, social, personal and psychological factors which
impacts the behaviour of purchaser
 It is significant for Hospitality Company to assess cultural,
psychological, social as well as personal elements which imposes
direct influence on behaviour or attitude of subordinate and its user
at marketplace. There are different kinds of function which must be
carried out by its management team that are connected to this kind
of factor which influence its user. There are various factors which
are going to be mention below: