This presentation explores the factors that influence consumer behavior in the hospitality industry, with a focus on Radisson Blu. It also discusses the changing consumer trends due to the impact of digital technology.
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prezentr.com! Hospitality industry is one of the leading industry around the world. In order to conduct business in hospitality industry it is essential to understand customer’s behaviour and develop decision accordingly. Organization selected for respective presentation is Radisson Blu which is operating in hospitality, hotel and tourism industry. It is founded in year 1960 and its head office is located at the United States.Topicscoveredinrespectivepresentationisfactorswhichimpacton hospitality consumer behaviour and attributes. INTRODUCTION
prezentr.com! Differentcultural,social,personalandpsychological factors that influence consumer behavior and attitudes In a hospitality industry there are several attributes which influence on the consumer behavior and attributes and it is essential for company management to understand those element and develop strategies or plans accordingly. Below explanation of some of the main attributes are given in respect of Radisson Blu:- Culture factors Social factors Personal factors Psychological factors
prezentr.com! How consumer trends are changing due to the impact of digital technology Digital technology is considered as term which is consist of electronic tools, devices, system as well as resources which generate, process as well as store data. Now due to digital technologythereiswidechangetakeplacethatarerelatedwithcommunication, management of work, entertainment, business operations, marketing and so on. There are severalexamplesofdigitaltechnologysuchaswebsite,socialmedia.Computer, smartphone, robotics and many others. There are several factors which show consumer trends are changing due to impact of digital technology in hospitality industry, from which some are mentioned below:- Consumer’s desire have changed Consumer are more connected to firm Help in accessing information more easy
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prezentr.com! Cont... Moreover there are several emerging trends in hospitality industry which impact on the decision making of customers, few of them are given below:- Smart hotel Robots use Emphasis on health and well being
prezentr.com! CONCLUSION By leading assessment of above mentioned subject it very well may be summed up that for each organization it is fundamental to comprehend buyer conduct on the grounds that through that they can grow more compelling choice, items and administrations. This will likewise help an organization in pulling in increasingly more client at commercial center that prompts increment in pieces of the pie and benefit proportion effectively.
prezentr.com! REFERENCES Kenyon,A.,Robinson,P.andMusgrave,J.eds.,2020.ManagingHospitality Experiences. CABI. Sann, R., Lai, P.C. and Chen, C.T., 2020. Review papers on eWOM: prospects for hospitality industry.Anatolia, pp.1-30. Vanhala, M. and et.al., 2020. The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research. Journal of Business Research,106, pp.46-59. Yallop, A. and Seraphin, H., 2020. Big data and analytics in tourism and hospitality: opportunities and risks.Journal of Tourism Futures.
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