Hospitality Consumer Behavior Insight

Hospitality Consumer
Behavior Insight

Hospitality industry is one of the leading industry around the world. In order to
conduct business in hospitality industry it is essential to understand customer’s
behaviour and develop decision accordingly. Organization selected for respective
presentation is Radisson Blu which is operating in hospitality, hotel and tourism
industry. It is founded in year 1960 and its head office is located at the United
States. Topics covered in respective presentation is factors which impact on
hospitality consumer behaviour and attributes.
INTRODUCTION

Different cultural, social, personal and psychological
factors that influence consumer behavior and attitudes
In a hospitality industry there are several attributes which influence on the
consumer behavior and attributes and it is essential for company management to
understand those element and develop strategies or plans accordingly. Below
explanation of some of the main attributes are given in respect of Radisson Blu:-
 Culture factors
Social factors
Personal factors
Psychological factors