Hospitality Destination Planning and Development

Hospitality Destination
Planning and Development
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Policy approaches to manage development and regeneration of tourism destinations..........3
Task 2..............................................................................................................................................5
Importance of holistic tourism planning for sustainable destination development................5
Task 3...............................................................................................................................................7
Role of tourism planning as vehicle for destination development and regeneration.............7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
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Introduction
Planning is base for structured development. It is all the more important in tourism and
hospitality industry as it assist in strategic infrastructure and capacity planning, dealing in
advances in information technology and globalisation, etc. (Matsuo, Hashimoto and Iwamoto,
2015) This report is prepared to discuss tourism planning and policy for London. London is a
very popular place among tourists all over the world and is a thriving place for organisations in
hospitality business. Discussed below are importance of holistic tourism planning and how it
plays an important role in sustainable development of London and its whole business ecosystem.
Task 1
Policy approaches to manage development and regeneration of tourism destinations
Tourism refers to the activities in which people travel, visit and stay at places other than
their home environment for leisure, business or any other purpose. Tourism policy refers to a
high level plan that includes goals, procedures, discourses and practices decided by government
to reflect the integration of tourism with overall development policy of the country or region. It
is important as it enables government to develop tourism as a responsible system which is
demand driven and helps achieve a sustainable competitive advantage for whole economic and
socio-cultural ecosystem of a place (Mason, 2017). It is prepared in collaboration with private
sector and civil society to achieve varied economic, socio-cultural and environmental objectives
which are below mentioned:
Economic reasons – It can play a key role in development of the whole region by
increasing income of people associated with tourism and related industries (Lew, 2017). It also
helps in diversification of economy by stimulating non-tourism investment which results in new
employment opportunities.
Socio-cultural reasons – Government promotes tourism planning in order to maximise
the socio-cultural benefits to local communities such as promotion of traditional crafts and
ceremonies and to minimise the adverse socio-cultural effects such as loss of convenience for
local residents.
Environmental reasons – Increasing tourists influx has negative impact over
environment of the place such as increase in pollution, land degradation, etc. Government
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