Hospitality Destination Planning & Development

This report covers different aspects of the planing and development of the hospitality destination that ensures the sustainability of the tourism and hospitality industry within the area. It also ensures taking better and effective care of environment, having favourable economic consequences as well as a favourable benefit to the community.

Hospitality destination
planning and
development

Abstract
This report covers different aspects of the planing and development of the hospitality
destination that ensures the sustainability of the tourism and hospitality industry within the
area. It also ensures taking better and effective care of environment, having favourable
economic consequences as well as a favourable benefit to the community. Within this project,
there will be discussion on the approaches of policy for managing tourism destination
development and regeneration. It also covers different ways for holistic tourism planning and
role of tourism planning for supporting arguments.

Table of Contents
Abstract......................................................................................................................................2
INTRODUCTION..........................................................................................................................4
MAIN BODY................................................................................................................................4
TASK 1.........................................................................................................................................4
Policy strategies to manage the development of tourism destinations and regeneration. .4
TASK 2.........................................................................................................................................6
Importance of holistic tourism planning for sustainable destination development........6
TASK 3.........................................................................................................................................8
Role of tourism planning as vehicle for destination development and regeneration.....8
CONCLUSION..............................................................................................................................9
REFERENCES.............................................................................................................................10

INTRODUCTION
The process of planning is considered as a base for structured development and assists
in deciding how best to use the resources. It is very significant within the hospitality and
tourism industry because it facilitates in achieving strategic infrastructure as well as capacity
planning and many more (Camilleri, 2019). Within this report, London is chosen as a specific
destination which is the capital of United Kingdom and will discuss the tourism planning and
policies. The reason behind choosing London as a specific destination is that it is a very
famous destination among tourism throughout the world and is also considered as a booming
location for organisations within the business of hospitality. This report includes significance
of the planning of holistic tourism and how it plays a crucial role in the sustainable
development process of London along with its entire ecosystem.
MAIN BODY
TASK 1
Policy strategies to manage the development of tourism destinations and regeneration
Tourism industry includes those operations in which the individuals or group of
people travel, visit as well as stay at the destinations rather than their local environment for
the business, leisure or any kind of other purposes. Tourism policy is defined as a plan that is
made at great level which consists of goals, discourses, practices as well as procedures which
are decided by the political system of the country for reflecting tourism integration along with
the entire development policy of the country or a region. This is significant as it allows the
political system of country for the purpose of developing tourism sector which is considered
as an accountable system that is demand driven. It also facilitates in attaining a sustainable
competitive advantage for entire economy as well as ecosystem that is concerned with socio-
culture of a location. This is framed in cooperation with private sector as well as political
society for gaining different economic along with objectives which are concerned with the
social-cultural environment that are given as follows:
Economic Reasons: It can play a major role in developing whole region through enhancing
people income that is associated with tourism as well as related industries (Chau and Yan,
2021). It also facilitates in economic diversification through inspiring non-tourism investment
that results in new job opportunities.
Socio-cultural Reasons: The Political system of UK fosters tourism planning for
maximising socio-cultural benefits to local communities like fostering traditional crafts as

well as ceremonies and to reduce negative socio-cultural impact like loss of convenience for
local residents.
Environmental Reasons: Extending tourists influx has adverse influence on environment of
location like rise in pollution, land degradation and many more. Government of country
intervenes for plan formulation which can establish a balance between sustainable
environment development and economic growth.
Within this report, London is choosing as a destination which is considered as one of
the most famous tourist destination within the world among all kinds of travellers. There are
different types of historical places like Big Ben, Buckingham Palace and British Museum,
etc. and fun places such as Warner Bros, Sealife London Aquarium, Studio, Madam
Tussauds and many others have something to offer for everyone (Devkota, Paudel and
Bhandari, 2021). There are different strategies as per which the policy of tourism gets
planned and these are given as follows:
Quality Tourism Approach: Such approach puts pressure on improving the tourism services
quality like transportation, accommodation, entertainment, dining and many more. Key aim is
to develop a nation, city or hotel as ideal for showing intangible and tangible components
concerned with culture, atmosphere, nature as well as inhospitality of region. London has
developed infrastructure yet it is going on improving its quality regarding development of
new sources of income for the people of London.
Environment planning Approach: Environment and Tourism are closely linked with each
other and environment plays a key role in destination planning. Such approach emphasis on
performing comprehensive environmental analysis for maintaining quality. London offers a
wide variety of environment for tourists to have fun and hence, government of UK
concentrates in developing tourism planning with a particular reference to sustainable
environment.
Community Based Tourism: These are the most impacted by tourism activities and get
benefited in the form of more employment sources, improved earning, etc. while suffering
loss in the form of their disturbed regular lives, additional advantages of the limited local
resources of the country. Hence, for striking a balance, optimum goodness of local
communities is taken into consideration at time of undertaking the process of planning as
well as optimum community participation is also desired to tourism management and actual
development (Isaac, Çakmak and Butler, 2019). The chosen destination has to provide from
its effective heritage as well as greathearted traditions and also has a particular community
that is on the basis of tourism journey offering a possibility to its communities for taking

home traditions to world.
Stakeholder Approach: There are different stakeholders within tourism industry and these
include private sector, government, local communities and many more. Such approach is
used at time of planning for ensuring fostering tourism and sustainable development among a
broad variety of private, public, social as well as voluntary organisations. While planning for
tourism development within London, political system of country makes sure that it consist of
developmental policies for all stakeholders as per their expectations.
Economic Approach: Such approach assumes tourism as an industry ans is used as a
technique for fostering growth as well as development of economy. This kind of approach
puts less pressure on marketing and development of tourism industry along with its multiplier
effect on allied industries (Olya and Taheri, 2022). This provides some significance to
attitudes and satisfaction of local communities. Such kind of approach is visible in tourism
planning through UK government at time of wielding influence on domino effect of tourism
industry as well as multiplier outcomes carried by it.
London's Tourism policy doesn't reflect individual approach but instead of that it
combines all for policy creation which has goodness of quality service without hurting
economic sentiments of all types of stakeholders. This focuses on infrastructure development
balancing with sustainable development of environmental resources. This emphasise on
celebrating local history, culture and traditions of London consisting incorporating existing
development in lifestyles as well as taste and preferences of the tourists.
TASK 2
Importance of holistic tourism planning for sustainable destination development
In context to holistic tourism, visitors can enjoy a wide variety of and full experiences
that go beyond the basic contact with the people, cultures, landscapes or places. This
concentrates on self-transformation an on an effort of people understanding more regarding
themselves. Within tourism planning, a plan can't be merely termed as holistic in case if it
considers only economic criteria rather it must be seen as a composite strategy which consists
of socio-cultural and environmental phenomenons. Tourism policy of UK government
reflects London tourism plan whose aim is to develop tourism along with its overall
development mission. The political system of the country has to develop economic and
infrastructural instruments as per applicable laws and regulations for defining standards for
safety and health. This also has to develop as well as maintain protected areas like
ecologically sensitive areas so that environment of London gets also preserved. This

empowers local people of London for considering tourism effects on local economy,
environment and culture along with suggesting for performing leading role to enhance the
attraction of its tourists places to both international as well as domestic visitors (Saarinen,
Rogerson and Hall, 2019). Tourism is now considered as a major economic pillar to
transform development of entire country through including environmental, social, cultural
benefits and costs. This also facilitates in generating more employment opportunities that
assists in diversifying livelihood opportunities and poverty elimination. Tourism within
London also contributes to poverty reduction be being a source of generating tax earnings for
political system of country. Government will utilise such tax income in health, education as
well as infrastructural development that further minimises vulnerability of poor. Industrial
convergence is empowered for holistic tourism development through providing key
concentration on history of tourism and recreational activities. Those who are impacted by
tourism development become stakeholder in tourism planning and seek an improvement in
quality life (Seyitoğlu and Costa, 2022). Therefore, effective plan designing is not simple for
government. It includes different tools and techniques to remain engaged with stakeholders
coming from information dissemination to public meetings. The challengers from the
stakeholders consist of resistance for development in current phase, lack of time and money,
communications issue and many more. For handling such issues, government of country
generally follow a sequence of practice that begins from recognising stakeholder along with
its issue and inviting them for discussing as well as giving them with information,
communication and education. Stakeholders are engaged in planning process through forging
partnership with them. Tourism industry generates employment and wealth in all economic
regions and is considered as cost-effective approach for regenerating run-down communities.
London is home to over 8 million people and for making sure tourists influx doesn't disturb
sustainable lifeline of London. Tourism plan focuses on particular campaigns as well as new
strategies which can enhance green spaces along with keeping clean environment. For
ensuring success of holistic tourism plan, it is regularly developed as per international
standards, information services as well as approaches which will conserve cultural, ecological
and historical resources of area.
Sustainable tourism states that such kind of tourism that is economically viable as
well as environmentally feasible. This means it doesn't harm physical environment along with
social structure on resources of home community on which the future of the tourism depends.
The aspect of International Tourism has brought these kinds of opportunities to the different
businesses of London which permits to earn profits quickly through deeding available

resources at large irrespective of the fact that such resources are those which cannot be
renewed and will get depleted one day. Hence, it is recommended to improve tourism
operations as well as infrastructure in a way that it assists home economies as well as include
home communities to maintain diversity, minimise over-consumption and waste along with
creating tourism ecologically, socially and morally accountable.
TASK 3
Role of tourism planning as vehicle for destination development and regeneration
London is very popular city for tourism where people spend their time for conducting
business, leisure pursuits as well as shopping. The tourism industry consists of a key credit
and sharing of development as well as earning of London. The role of Tourism planning as
vehicle for destination development and regeneration is given as under:
 Physical regeneration: Tourism brings revenue, technological advancements and
improvements in many more aspects within London tourism industry along with
transforming lives of local. For improving tourists experience at every time they visit
destination, government, private as well as public sector and voluntary groups
constantly undertakes both urban and rural infrastructure regeneration (Yrza and
Filimonau, 2021). For instance, different new infrastructures were introduced during
London Olympics, 2012 like The Shard, Slide at The Orbit and many others. Such
destinations keep Tourist experience within London at new heights.
 Social Benefits: Tourism plays another role in redistributing income as well as
improving lifestyles of entire society of the London. Within the chosen destination,
there is a special section of tourists that believe in enhancing local culture of that
place. For instance, The Oxford and Cambridge Boat Race is enjoyed by social
communities and people of London which facilitates in multi-culture infusion and
integration.
 Economic benefits: Tourists invest the money that directly contributed to the
economy of London. It enhances demand of goods as well as services which extends
job opportunities and prices within the chosen destination. Consequently, additional
infrastructural development and investment helps the economy of London in boosting
its condition. New hotels, new businesses, new services are fostered that are
beneficial for both the local people and tourists of London. Demand induced economy
shows a better living standards of the people.

CONCLUSION
From above explanation of report, it has been concluded that planning of tourism is a
process that included aligning different factors as well as sectors which can facilitate in
sustainable development of tourism industry. Political system of country assume various
approaches for preparing a suitable plan through conducting discussion with different
stakeholders who can bring out best and effective of a place. It is also able to capture a large
number of tourists in coherence with the environment of the place. It has been also concluded
that that tourism planning assists in regenerating and developing entire economy through
providing environmental, infrastructural and socio-economic benefits.

REFERENCES
Books and Journals
Camilleri, M. A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Chau, S. and Yan, L., 2021. Destination hospitality indicators. Journal of Destination
Marketing & Management, 19, p.100537.
Devkota, N., Paudel, U. R. and Bhandari, U., 2021. Conveying Impetus for Fostering
Tourism and Hospitality Entrepreneurship in Touristic Destination: Lessons Learnt
from Pokhara, Nepal. The Gaze: Journal of Tourism and Hospitality, 12(1), pp.88-
111.
Isaac, R. K., Çakmak, E. and Butler, R. eds., 2019. Tourism and hospitality in conflict-ridden
destinations. Routledge.
Olya, H. and Taheri, B., 2022. Introduction to the Special Issue: Nature-Based Solutions in
Hospitality and Tourism Management. Journal of Hospitality & Tourism
Research, 46(3), pp.415-417.
Saarinen, J., Rogerson, C. M. and Hall, C. M. eds., 2019. Tourism planning and
development: contemporary cases and emerging issues. Routledge.
Seyitoğlu, F. and Costa, C., 2022. A systematic review of scenario planning studies in
tourism and hospitality research. Journal of Policy Research in Tourism, Leisure
and Events, pp.1-18.
Yrza, B. and Filimonau, V., 2021. Integrating sustainability in destination management plans
and policies of a post-Soviet state. Tourism Planning & Development, pp.1-23.