Digital Marketing in Hospitality

Hospitality digital
marketing

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 An overview of the digital marketing and the difference between traditional and online marketing. .3
P2 The factors impacting customers in the hospitality.............................................................................5
P3 The factors that help in the digital marketing of different organisations.............................................6
P4 The difference between e commerce and digital marketing with the physical marketing...................8
TASK 3.......................................................................................................................................................9
P5 A digital marketing plan and strategy for the organisation.................................................................9
P6 The integrated marketing strategies of the organisation...................................................................10
TASK 4.....................................................................................................................................................12
P7 The performance metrics for digital marketing plan of the organisation..........................................12
P8 Recommendations for the digital marketing of the organisation......................................................13
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................15

INTRODUCTION
The organizations have employees that will help them in increasing the performance. The
marketing is the most important department of the organization that will help them in giving
good products and services. They are having methods to attract customers to the organization.
The digital marketing is the online marketing that is helping the organisation in promotions and
they will analyze performance (Baker and Magnini, 2016). It helps the organization in increasing
the performance and helps in achieving success. The chosen organisation for the report is
Radisson Blu which was founded in 1960 and is the international chain of hotels in UK. The
report includes digital marketing and the difference between traditional and online marketing, the
factors that affects customers, the digital marketing used by the organizations, the e commerce
and digital marketing and the difference between the marketing used by the organizations and
recommendations to improve performance.
TASK 1
P1 An overview of the digital marketing and the difference between traditional and online
marketing
The digital marketing- An overview
The digital marketing is the most fascinating method to pull in more customers and the
existing customers. The digital marketing ways don't include vital plans for better customer
commitment and the online promoting. The online advertising may not be the most ideal path for
every single business and it helps the organisations in improving the performance (Goryushkina
and et.al., 2016). Radisson Blu is a hotel that needed to develop its business openings through
online stages too. The organisation is having the analyst altogether fused some web-based media
stages including some compelling techniques that can help the business with expanding the
online customer base.
Difference between traditional and online marketing
Traditional marketing is an old method of advertising Technique. It includes the
advancement, incorporates flyers, ad, TV promotions, announcements, radio advertisements,

print ads, paper advertisements and so forth in which organizations are utilized in the early
period to showcase their products and services. The four periods of Traditional Marketing are
Interest, Awareness, Desire, and Decision.
The digital Marketing is the method of increasing the Technique in which the
organisations are advancing, increasing selling products and services by online advertising. It
includes the marketing of business through advanced media and gadgets. For example, Google,
Facebook, Instagram, the organisation tube, etc. The four periods of Digital Marketing are
Planning, Content, Conversation and Sequels.
Traditional marketing Online marketing
The organisation for this situation is having
customers who are not that dynamic on online
stages including digital marketing and online
media stages.
The organisations for this situation are making
promotions for the most customers investing
energy in online marketing and e commerce
stages and on other social stages.
The idea is to promote the products and
services through stages like Radio, promotions
in paper and so forth.
The plan is to promote the products and
services mostly through online marketing
stages which are used by customers all the
more frequently and they are increasing the
performance of the organisations (Ramkissoon,
2017).
The most important factor is the compass to the
customers which don't utilize online stages and
ecommerce and media stages. They will have
the burden on the shortcoming to contact the
customers via online media and digital
marketing because of which there is loss of
possible purchasers.
The principle points which impacts are cost
effective model and it is helping in more reach
to the customers which is useful for promoting.
The problem faced by the organisations is
digital marketing contact the customers via
online media because of which it will reduce
possible purchasers.
The traditional Marketing can is expensive and
it will increase the cost of the organisation and
it is promoting for stages like papers, radio, TV
and so forth.
Digital Marketing is helping the organisation
and is cost productive and it should be possible
on online stages for next to zero cash.