Hospitality digital marketing

Hospitality digital
marketing

Table of Content
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Overview of digital marketing landscape....................................................................................4
Key consumer trends fuelling the growth of digital marketing...................................................5
TASK 2............................................................................................................................................6
Key digital tools used by hospitality organization.......................................................................6
Development of e-commerce and digital marketing platforms...................................................7
Task 3...............................................................................................................................................9
Marketing plan.............................................................................................................................9
Task 4.............................................................................................................................................12
Monitoring, measuring and evaluation of digital marketing strategy .......................................12
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................15
INTRODUCTION.........................................................................................................................17

INTRODUCTION
Hospitality digital marketing can be understood as one of the most important developed
business concept coming up within business world to function out with wide functionality and
operations with high efficiency. Hospitality companies within world are coming up with new
innovations and use of social media usage, digital marketing paradigms to gain profitability,
recognition within business world which is highly changing and transforming. Marriot hotel is
one of the biggest hospitality company known for its world-class amenities provided to
customers, to leverage onto wide operational efficiency to gain the set competitive parameters
within hospitality industry. The report explains overview of various opportunities and challenges
within digital marketing landscape and comparison of online and offline marketing concepts, key
consumer trends which are fuelling the growth of digital marketing within business world. The
report further examines digital tools used by hospitality companies and development of e-
commerce and digital marketing platforms to bring marketers close within profitability and
goodwill parameters. Report also discusses marketing plan for digital media for building multi

channel communication patterns for consumers within business world, the various effective
monitoring methods which enable to bring on measurement paradigms within high competitive
hospitality industry (Chaffey, 2019).
TASK 1
Overview of digital marketing landscape
The digital marketing landscape globally is developing with large technology evolution
and higher use of digital media to build on various new paradigms to pertain onto vivid
paradigms for gaining large profitability and goodwill for companies. The digital marketing
landscape has given wide opportunities for hospitality sector industries which are undergoing
huge transformation work paradigms to bring on developed working hemisphere for companies
and to rationally bring marketers close for bringing positive synergy of growth. Marriot hotel has
wide opportunities to bring on developed business culture with usage of digital marketing
avenues, social media advertisements through which large technical advancement can be
attained. The opportunities can be analysed with the factors that Marriot hotel will be able to
bring on wide consumer market share and target young age people who are highly using online
sources and digital marketing has been actively giving huge competitive targets within
hospitality industry. There is also opportunity to enter into untapped countries segments where
higher marketing strategies can be formulated with used of digital marketing, use of social media
parameters and to develop long term profitability. Challenges are there is higher use of
investments coming up with adoption of digital marketing, use of new technology factors and to
develop training platforms for all employees. There is also challenge of data safety and
developed use of social media as many times company may face challenge to bring all pertaining
parameters (Heinze, Fletcher and Cruz, 2020).
The online marketing and offline marketing has various comparative parameters which
enable us to analyse pros and cons of adopting digital marketing paradigms where it can be seen
that online marketing concepts work as asset for the brand enabling wide fundamental business
opportunities. Online marekting is wide with various channels and platforms of communication
among consumers building keen synergy of innovation , creative business factors and to generate
large determinants of optimistic growth within competitive bushiness world. The offline
marketing on other hand holds no productive growth and keen factors of marketing which is
highly less effective and non responsive to bring on changes with competitive business world.